Commercial Excellence Manager at Mayfly Agri (Pty) Ltd

• A global leader in the agrochemicals industry is seeking a Commercial Excellence Manager to be responsible for maximizing the effectiveness and efficiency of the sales channels and team. The role involves defining and implementing commercial strategies and digital solutions within the agricultural industry to enhance sales performance, optimize processes, and lead the customer-centricity strategy.

Minimum requirements for the role:

• Must have a Bachelor’s Degree in Agronomy, Agricultural Engineering, or Business Studies
• Minimum 8 years’ commercial and business experience and/or channel management in B2B sectors, preferably within the Agricultural industry
• Must have a strong background in strategy and business management
• Digital and data-driven mindset with the ability to utilize analytics for decision-making
• Ability to drive sustainable solutions, maintaining a strong customer focus
• Strong strategic thinking skills with a focus on driving innovation
• Excellent communication skills with high proficiency in MS Excel and PowerPoint
• Must have excellent presentation skills – High proficiency to communicate key messages clearly to the target audience

The successful candidate will be responsible for:

• Optimizing market coverage and penetration while aligning with distributors.
• Identifying target customers (farmers, agricultural companies, cooperatives) and enhancing access through commercial programs.
• Improving sales team effectiveness with support tools, training, and incentives.
• Developing and implementing commercial policies for sales achievement and profitability.
• Designing and managing customer contact cycles and loyalty programs.
• Conducting customer segmentation and managing market approaches using relevant tools.
• Collaborating with the 3rd Party Manager on out-licensing opportunities to strengthen customer contracts and commercial offers.
• Fostering data-driven decision-making through the analytics platform.
• Enabling sales success using digital platforms and solutions.
• Designing demand generation actions.
• Monitoring market trends and establishing innovative business models.
• Collaborating with other business units related to agriculture.