Commercial Manager (Beverages) at Helderberg Personnel

• My client, a start-up based in Grabouw area, with offices in Somerset West, specialises in the development and manufacturing of cold-pressed fresh fruit juices. Due to their current expansion, they have a vacancy for a Commercial Manager.
• This position will be responsible for identifying and establishing new markets for their products (bulk and ready to drink juices), driving strategic growth, and building long-term customer relationships.
• This role requires a blend of market research, business development, sales and strategic planning expertise to create and execute a roadmap for market entry and expansion.

Key Performance Areas:

Strategic Leadership

• Develop and implement national and international sales strategies to drive business growth.
• Align area marketing initiatives with national and international objectives to enhance customer engagement.

Sales & Performance Management

• Oversee pricing, promotions, and profitability to optimize sales operations.
• Monitor sales performance, analyse trends, and adjust strategies accordingly.
• Establish performance metrics and ensure achievement of company sales targets.

Market & Business Development

• Conduct market analysis to identify growth opportunities and target markets.
• Launch new products and enhance existing offerings based on market needs.
• Lead promotional campaigns and assess their impact on sales and brand equity.

Team Future Development

• Build sales and marketing team to exceed goals.
• Recruit, onboard, and develop staff through coaching and performance reviews.

Customer & Account Management

• Acquire new customers and manage key accounts effectively.
• Address and resolve customer issues promptly and professionally.
• Recommend tailored products/services to meet client needs.

Operational & Financial Oversight

• Collaborate cross-functionally to ensure operational efficiency.
• Manage budgets, forecast financial targets, and plan for profitability.
• Maintain customer financial records and oversee account adjustments.
• Track and manage client equipment such as shop coolers to make sure it suitable for our product.

Requirements

• Bachelor’s degree or diploma in Marketing, Business Administration, Food Science, Food Technology or a related field.
• Proven success in sales and marketing roles within the beverage and FMCG sectors.
• In-depth knowledge of the juice industry, particularly Not-From-Concentrate (NFC) juice.
• Strong leadership, communication, and negotiation skills.
• Demonstrated ability to build and lead high-performing teams
• Experience in developing and executing sales and marketing strategies
• Previous experience in a similar role will be advantageous