Commercial Manager at Kagiso Media

KEY RESPONSIBILITIES

 Sales Strategy Implmentation

• Develop, manage, and implement the Jacaranda FM Sales Strategy in collaboration with Mediamark and other stakeholders.
• Identify growth opportunities within the sales strategy by segmenting markets and preparing monthly sales plans.
• Implement strategies focused on client retention, trade marketing, CRM, annual sales operations, and event sponsorships.
• Present Jacaranda FM’s offerings to national and regional clients through tailored presentations and briefs.
• Lead new business development by exploring new products, geographies, and client segments.
• Manage sales targets, ensuring financial objectives are achieved while controlling costs.

 Sales and Business Development

• Ensure profitable revenue growth through both Mediamark and regional sales teams.
• Set and monitor team sales targets, driving increased revenue.
• Conduct direct sales by identifying client needs, developing proposals, and managing contracts.
• Develop a strategy for attracting new clients and expanding into new markets.
• Lead and present pitches to key clients, advertisers, and agencies alongside sales teams.

 Relationship Building

• Foster strong relationships with Mediamark, ensuring alignment with SLAs and revenue goals.
• Manage client relationships to retain existing clients and grow the regional client base.
• Launch customer satisfaction surveys to enhance value, satisfaction, and loyalty.

 Market Competition/Industry Intelligence

• Monitor competitor activity and advise management on trends and strategies.
• Conduct research projects to provide meaningful insights for clients.
• Collaborate with Kagiso Media and Mediamark teams to develop audience insights and data products for advertisers.

 Risk and Compliance

• Ensure commercial operations comply with relevant laws, regulations, and industry standards.
• Manage commercial agreements to maximise benefits for Jacaranda FM.
• Identify and mitigate risks related to commercial activities.

 Trade Marketing

• Drive visibility for the brand in national and local markets.
• Lead trade marketing initiatives and keep teams informed about Jacaranda FM developments.

 Reporting

• Monitor and report on sales strategy implementation and progress against targets.
• Prepare detailed sales reports, including post-campaign analysis and quarterly reviews.

 Regional Sales Staff Management/Leadership

• Oversee operations of the regional sales team, ensuring alignment with business objectives.
• Coach and develop team members, providing mentorship and addressing development needs.
• Lead recruitment efforts to strengthen the team and achieve strategic goals.

Requirements

MINIMUM REQUIREMENTS

• Diploma/Degree in marketing/sales or similar (Marketing/Advertising/ Commercial
• Additional Media and sales training courses preferred.

SKILLS & EXPERIENCE

• 5 to 8 Year Sales Experience at a Senior Management Level
• Proven track record in a target driven media sales environment (Radio, TV, Digital etc)
• Experience in growing non traditional radio revenue will be an advantage
• Previous marketing experience
• The Incumbent will be required to Travel regularly within SA