Communications Lead at Valenture Institute

Description
The Communications Lead at Valenture Institute plays a key and passionate role in ensuring that clear, proactive, engaging, personalised and consistent communication is delivered to our customers (parents and students). As such, this role directly contributes to parent and student advocacy.

Communications Team:

• The Communications Lead will join a small and fast-paced team. This role will support with creating, editing, managing and delivering communications to all parents and students from the point of paid placement fee right up until final certification.
• This role reports to the Communication Manager, works closely with the Communication Coordinator and Engagement Manager and collaborates effectively across different departments and schools (dependent on the tasks at hand).

Summary of Responsibilities:

• The Communications Lead will need to source and assimilate key information and updates (across various departments) while ensuring that communications are set up and managed correctly. This role, therefore, requires focused task management, excellent communication skills, effective collaboration with colleagues and the ability to remain agile and responsive while multi-tasking.
• The Communications Lead is constantly looking to understand Valenture’s internal operations through the eyes of a parent and a student, ensuring that the end customer receives timeous communication and feels supported along the way.

The day-to-day responsibilities of this role include:

• Create and maintain learner and guardian lists on CRM platforms (e.g. Klaviyo, Salesforce, Intercom)
• Create, maintain and enhance communication templates on all of our CRM platforms (e.g. Klaviyo, Intercom)
• Set up and schedule ad hoc and recurring campaigns
• Work with tech/product team in implementing, testing and managing automation strategy
• Effectively and efficiently manage communication requests across product verticals
• Support with copy creation for emails, banners and social media posts
• Monitor communication metrics, report back on performance and use this data to work with the Communication Manager to shift strategy
• Work with the Communication Coordinator and Engagement Manager on daily tasks
• Support with process improvement within the communication team
• Support with strategy development, implementation and improvement
• Work with Mentors/Support Coaches to identify frequently asked questions and proactively suggest new parent/student support articles/content
• Assist in the coordination of copy creation (including graphics) to communication delivery

Requirements

• A Bachelor's degree in Communication, Marketing or PR
• Minimum of 4 years work experience, in a communications role
• Experience working with CRM platforms (list management, template creation, campaign set-up and testing)
• Exceptional spoken and written communication skills
• A passion for communicating proactively, effectively and consistently with customers
• Adept at working cross-functionally to bring about change
• Analytical skills in working with quantitative and qualitative data

Realities of the role:

• Valenture Institute is a fast-paced startup. We are not a traditional school! We are reimagining schooling and precedent needs to be adopted only where it has proven to have great results. If you think that traditional schools have it all figured out, this is probably not the right role for you.
• Collaboration is the name of the game. We operate in highly specialised teams, and our ability to deliver an excellent student experience is premised on our team’s ability to collaborate, value the contributions of their teammates (including those in other teams) and see the value in the “rubbing of minds”. If you do not find value in having your ideas interrogated or others weighing in on how things could foreseeably be done, you are unlikely to enjoy the role. Similarly, if you are not comfortable with other teams being accountable for different parts of the learning experience, you are unlikely to find this environment to be a good fit for you.
• The Student Experience team members are master multitaskers. They enjoy the pace and variety of parent and student engagements, collaborating with teams and working on multiple systems — all in a day’s work! If you prefer long periods of deep, uninterrupted time, you are unlikely to enjoy this role.
• Providing a seamless learning experience for students and parents often involves a lot of backend admin. The ideal candidate would have a pragmatic understanding of the value that administrative tasks bring to bear on the experience of an end-user.
• As a new brand of schooling operating at the forefront of digital disruption, technical challenges do arise. The ideal candidate will have an appreciation for how necessary it is to fail fast and fail forward, learn through iterative feedback loops, and embrace the process of continuous learning.
• Change is constant as a result of rapid learning cycles. If consistent change gives you energy rather than drains your energy, you are likely to thrive in this environment. Similarly, if you are adept at managing yourself in a demanding environment and understand the importance of self-awareness and boundaries in your work, you are likely to do very well.

Benefits

• Family member discount for Valenture Institute
• Remote work
• Voluntary savings Programme