Communications Specialist at Red Bull

• The Communication Specialist is responsible for the day to day editorial communication for athlete & sports projects through all the media channels. The Communications Specialist is also responsible for devising Communications strategies for sports events, projects and programmes, selecting the relevant channels and pitching messages/topics tor drive editorial outcome in earned media. They plan and implement the corresponding content production and distribution (photography and video content).

RESPONSIBILITIES
Areas that play to your strengths
All the responsibilities we'll trust you with:

MEDIA RELATIONS

• Establish a network of personal relationships with the Red Bull Sports team media contacts, content developers, photographers, e.t.c. in all relevant fields for Red Bull to support national communication targets and business plan goals.
• Distribute customised local content nationally to the appropriate media outlets in print, web, TV and radio supporting the own channel needs and strategies
• Monitor quality and quantity of the generated results to fine tune future approaches
• Support the Head of Communications in creating and nurturing credible media partnerships for sports and athlete projects
• Help conceptualise new format ideas, suggest content for channel building and drive quality exposure for the brand
• Prepare and disseminate media content with the aim of generating quality coverage for projects in portfolio
• Cultivate and enhance collaborative working relationships with the media
• Lead internal communications for RBZA
• Manage the flow of news about the company and create effective communication channels

COMMUNICATIONS PLANNING FOR SPORTS PROJECTS

• Lead in the development of a target-oriented, well-balanced Sports Communications plan that serves local business need.
• Make full use of Red Bull’s content portfolio by leveraging local and international projects in the local media market to build brand awareness and image.
• Develop customized editorial plans.

EXPERIENCE
Your areas of knowledge and expertise that matter most for this role:

• National Diploma or BA Degree in Public Relations/ Strategic Communications/Brand Communications/Marketing communications/Corporate Communications
• 3-5 years’ experience in editorial communication/PR for athletes/sports marketing activations
• Experience in the entertainment, lifestyle and consumer PR scene  
• A track record in leading projects and securing brand reach & engagement via earned media amplification
• Sound knowledge of computer programs -Word, Excel, Power Point
• Ability to think strategically on how to position Marketing and Media initiatives to guarantee message pull-through to our target audience via media
• Interest in social innovation and socially conscious issues affecting our 18 – 24yr old target market 
• Understand and have experience of the national media landscape (print, broadcast & digital) – with an established list of contacts within media already   
• Exceptional story telling skills with the ability to identify stories with true media potential
• Very equipped to build media relations in all fields
• An agile, team player that know how to get work done - can do attiitude
• Understanding of distribution across owned and earned channels
• Works with high passion and high affinity with the world of Culture
• Production knowledge (photography, text, moving images)
• Agency partner management