Community & Content Marketer at Spartan

Purpose of the Role

• Our heritage and position in the SME funding landscape has made Spartan a leader, from overseeing the way in which we approach and engage our customer and showcasing our funding products and services, to positioning Spartan as national thought leader in the landscape.
• Spartan has a larger CRM database of SMEs that have engaged with us at various stages [either enquiries for funding or declined or below target market or are old/current/potential clients or referral partners]. This base is also growing annually.
• Spartan has a specific strategy & philosophy in mind for this existing and growing database.
• However, in simple terms [and for purpose of this Job Description] – it is to add value to this SME database to ultimately help grow these SMEs & Entrepreneurs and also impact Spartan’s own growth.
• The ideal person must have the capacity to understand a strategy and, importantly, to create, execute & adapt plans to achieve the overall goals.
• This role is best suited to a marketing specialist who understands the power of technical empathy and nurturing engagement within an SME ecosystem/community to accelerate funding opportunities for those SMEs.
• We’re more effective as a team that works closely together and engages with its customers and stakeholders, face-to-face - consequently we are entirely office based [i.e. no work-from-home mode].

Job Description

As an Community & Content Marketer, you will be joining Spartan to roll out plans in a deliberate manner and innovate within our ecosystem/community. You will be responsible for ensuring the proper functioning of ecosystem/community initiatives. The ideal candidate will be expected to, but not be limited to:

• Co-formulation & ideation and documentation of community/ecosystem initiatives and content
• Drive collaboration initiatives within the community/ecosystem
• Creation and nurturing of an engaged ecosystem & community of SMEs using Spartan’s CRM database of previous inbound enquiries
• Cultivate an ecosystem/community where SMEs & Entrepreneurs can connect, share, and benefit from impactful content, tools, support services – and Spartan’s financing
• Focus on understanding the community's psychographics, tailoring content and strategizing for growth via conversions
• Create the customer segmentation, value proposition, marketing mix and content assets to convert the SMEs & Entrepreneurs within the ecosystem/community into new Spartan customers
• Engage with the available systems & platforms for optimal results
• Have experience in lead generation & conversion, as well as experience in using CRM systems to manage and track leads
• Ensure a highly effective, consistent and data-driven success tracking
• Have experience in data analysis and the ability to use data to inform and improve lead generation and conversion strategies
• Develop and implement lead generation campaigns, tracking and analyzing lead data, and continuously improving lead generation and conversion strategies from within Spartan’s ecosystem, including CRM database of previous inbound enquiries
• Meet Key Performance Indicators, including the main goal of converting a percentage of the CRM database of previous inbound enquiries into qualified leads per month that ultimately results into a quantified number of new clients per month

Minimum Requirements

• Marketing related degree
• Minimum of 5 years’ relevant experience

Desired Skills & Experience

• Self-awareness
• Project management skills
• Problem solver
• Digital marketing competence
• Techno/Digitally Savvy
• Event planning and execution
• Content creation & management
• Customer journeys and nurturing
• Excellent communication skills [verbal and written]
• Organizational skills
• Conscientious with follow-up & feedback
• Strong team player
• Ability to adapt to change