Community Experience & Advocacy Lead at Yoco

About the role

• As a Community Experience & Advocacy Lead, you will strengthen Yoco’s brand and merchant loyalty by building a connected community and delivering high-impact experiences that drive advocacy, engagement, and long-term value beyond product use.

What you will be doing

• Design, build, and maintain scalable community infrastructure including CRM, segmentation, and personalised communication flows.
• Develop a tiered engagement strategy, identify and activate high-potential and influencer merchants to amplify brand advocacy.
• Conceptualise and execute high-impact online, hybrid and in-person events that drive brand connection, learning, and referrals. Develop and maintain a scalable event toolkit. Manage partner relationships to ensure consistent and high-quality execution.
• Embed referral mechanics into community engagement efforts and merchant journeys to drive organic growth through advocacy.
• Integrate community, events, PR, brand, and merchant value initiatives into a cohesive ecosystem that amplifies impact.
• Establish and manage KPIs, feedback loops, and reporting frameworks to track engagement, ROI, and continuously optimise.

About you

• You bring a marketer’s creativity, a community builder’s empathy, and an operator’s discipline. You take pride in crafting meaningful experiences — from intimate conversations to large-scale activations — that strengthen connection and trust. You combine analytical curiosity with execution excellence, ensuring every initiative ladders up to brand love and business value.
• You have deep empathy for small business owners and a passion for helping them thrive through meaningful experiences.
• You’re a collaboration catalyst — able to align and inspire cross-functional teams to deliver exceptional merchant experiences.
• You thrive where creativity meets execution, combining data-driven thinking with hands-on innovation. You’re comfortable building things from scratch, experimenting, and iterating to continuously improve results.
• You have strong technical skills, with experience designing, building, and maintaining community infrastructure, including landing pages, CRM, segmentation, and personalised communication flows (Hubspot, Zoho, or similar).
• You have a deep understanding of digital marketing and experience building a small marketing function from the ground up, connecting all its parts effectively, and creating cohesive experiences that drive engagement across both online and offline channels.