Content Creator & Social Media Manager at Iress

Your objectives and responsibilities will focus on...

• Create high-quality content including blog posts, articles, whitepapers, social media updates, email newsletters, and marketing materials that align with the Iress brand voice and strategy.
• Develop content plans and calendars to ensure timely delivery of content across all marketing channels.
• Conduct research to understand industry trends, audience preferences, and competitive landscape to inform content creation.
• Write technical content that translates complex concepts into clear, engaging narratives for a technical audience.
• Collaborate with the design team to produce visually appealing content that enhances the user experience.
• Optimise content for SEO to increase organic search visibility and drive website traffic.
• Manage and maintain the company’s social media accounts, including scheduling posts, engaging with followers, and monitoring analytics.
• Track and report on content performance using analytics tools, making data-driven recommendations for improvement.
• Edit and proofread content to ensure accuracy, clarity, consistency and alignment with the Iress brand and with the correct tone.
• Stay updated with the latest content marketing trends and best practices to continually improve the company’s content strategy.
• Align content with business objectives, ensuring it supports overall marketing strategies and storytelling initiatives.
• Develop thought leadership content that positions the company as an industry leader.

Qualifications and Certifications

• Bachelor’s degree in Marketing, Communications, Journalism, or related field
• Minimum of 3 years of experience in content creation, copywriting, or a similar role, preferably in a technical or B2B environment.
• Proven experience with content management systems (CMS) and social media platforms.
• Certification in Digital Marketing, Content Marketing, or SEO is preferred.

To be successful in this role…

• Content Creation: Proficient in creating engaging, high-quality content for various platforms.
• Copywriting: Expertise in writing compelling and persuasive copy for technical products and a technical audience.
• SEO Optimization: Skilled in optimising content for search engines to enhance visibility and drive traffic.
• Social Media Management: Experienced in managing social media accounts, including content scheduling, engagement, and analytics. And take responsibility and accountability for all Social Media activity.
• Research and Analysis: Capable of conducting research to inform content strategies and analysing performance metrics to improve content effectiveness.
• Communication: Excellent written and verbal communication skills, with the ability to convey complex ideas clearly and persuasively to build a community. Questioning norms for better understanding and improving processes.
• Project Management: Effective at planning, organising, and managing content projects to meet deadlines and achieve objectives and create value propositions.
• Attention to Detail: Ensures all content is accurate, error-free, and aligns with the brand’s voice and guidelines.
• Adaptability: Able to quickly adapt content to suit different formats, channels, and audience needs. Able to adapt to change.
• Collaboration: Works effectively with cross-functional teams to produce cohesive and impactful content.
• Proactivity: Takes initiative to stay updated with industry trends and continuously improve content strategies. You will be curious and open minded to help support change.
• Communication: Be able to clearly communicate internally across the business and community thoughts and ideas to an external audience.