Content Marketing Specialist (CPT Onsite) at Datafin Recruitment

ENVIRONMENT:

• THE creative talents of a forward-thinking Content Marketing Specialist is sought by a leading Automotive Tech company to fill a hands-on execution role responsible for the day-to-day management social media channels, email campaigns, short-form content, and digital presence. You will also act as a creative sounding board, bringing ideas and industry awareness to the team.
• The ideal candidate is a strong writer and communicator who takes ownership of their channels and is energised by the challenge of growing an audience and building a brand voice online.
• This role requires someone who can work independently while collaborating closely with a global team, especially the US-based communications team. You will also have the opportunity to travel to the USA office to meet your extended team.

DUTIES:

Community Engagement & Social Media –

• Own day-to-day community management across our social channels — primarily LinkedIn — by liking, commenting, and responding to mentions, comments, and engagement to grow and nurture our audience.
• Monitor relevant conversations, accounts, and industry hashtags, and engage proactively on the company’s behalf.
• Support the company’s expansion onto X (Twitter), helping establish, build, and maintain an active presence on the platform.
• Help launch and maintain a LinkedIn newsletter, including coordination, scheduling, and audience growth.
• Maintain a consistent posting cadence in line with the content calendar.

Content Creation (Short-Form & Visual) –

• Create, schedule, and post original short-form content — including copy, graphics, photos, and short videos — aligned with company goals and branding (long-form and blog content sits with the Marketing & Communications Manager).
• Produce marketing visuals and short video snippets, including basic video editing such as trimming, subtitles, and transitions.
• Use tools like Canva and Adobe Suite to create on-brand graphics and assets.
• Support live coverage and promotion of company events (e.g., conferences, internal events, and webinars).

Email Marketing –

• Build, maintain, and test email templates in Campaign Monitor.
• Execute email campaigns based on the copy, wireframes, and strategy provided by the Marketing & Communications Manager.
• Ensure emails are rendered correctly across devices and clients, and support list management and basic reporting.

Social Listening & Industry Awareness –

• Conduct ongoing social listening — tracking human-interest stories, industry developments, technology changes, and competitor activity.
• Surface timely ideas and angles and collaborate with the Marketing & Communications Manager to turn them into content.
• Help keep the wider team informed about what’s happening in our industry and across channels.

Content Strategy (Collaborative) –

• Partner with the Marketing & Communications Manager to brainstorm and refine content strategy, acting as a creative sounding board.
• Help maintain a forward-looking content calendar covering product updates, webinars, events, customer success stories, and industry trends.
• Take ownership of executing the agreed content plan accurately and on schedule.

Web & WordPress Support (Basic) –

• Provide basic WordPress support — publishing and updating blog posts, pages, and content using Elementor.
• Make simple on-page updates and assist with implementing SEO and content recommendations.
• Help ensure published content is consistent, mobile-friendly, and on-brand.

REQUIREMENTS:

• 2–4 Years of experience in social media, digital content, or marketing communications.
• Excellent English proficiency, with strong writing, editing, and proofreading skills.
• Proven ability to write engaging short form copy for social media and digital channels.
• Experience working with LinkedIn and content scheduling tools (e.g., Buffer, Later, or native platform scheduling).
• Proficiency with Canva, Adobe Suite, or similar design tools.
• Basic video editing skills (e.g., trimming, subtitles, transitions).
• Experience with email marketing platforms (Campaign Monitor or similar).
• Comfortable with basic WordPress publishing (Elementor experience is a bonus).
• Prior experience working in the technology, transportation, or infrastructure industries is a bonus.
• Required to work adjusted hours (e.g., later start and end times) to support real-time collaboration with U.S.-based managers and teams.

ATTRIBUTES:

• Excellent organisational and communication skills.
• Highly detail-oriented and quality-driven.
• Creative and visually thoughtful.
• Self-starter who takes initiative and follows through.
• Comfortable receiving direction and translating it accurately and creatively into output.
• Curious about industry trends and proactive about surfacing relevant ideas.
• Thrives working independently while collaborating across global teams.
• Adaptable, efficient, and professional.
• Committed to maintaining a polished and consistent brand presence.