Content Performance & Distribution Manager- IWI at Investec

Description

• The W&I International Private Client team is looking for an experienced Content Performance and Distribution Manager to ensure our content reaches the right audiences, in the right places, and in formats that drive impact. This role connects content creators, brand managers, designers, paid media teams, and SEO partners—turning articles, videos, thought leadership pieces, and brand assets into high-performing content across social and paid channels.
• The successful candidate will manage the full amplification process, from channel planning to quality control, ensuring every asset is optimised and adapted for maximum performance. The role demands strong judgement across organic social platforms, fluency in paid media principles, and the ability to translate complex topics into compelling, platform-fit content. Creative sensibility and the ability to craft concise, engaging social copy that reflects W&I International's brand tone are essential.
• This is a strategic, operational hybrid role—not a hands-on paid media buying or content creation position. It is the role that ensures the effectiveness of the entire content ecosystem, making sure every piece is optimised, amplified, and performing where it matters most.

Responsibilities

Content Distribution and Amplification

• Plan and manage the distribution strategy for new and existing content across paid and organic channels.
• Adapt long-form content into social-ready formats, including short captions, carousels, cut-downs, subtitles, and platform-native hooks.
• Identify opportunities to repurpose existing assets to extend content longevity and improve ROI.
• Own channel-level formatting guidance for authors, creatives, and internal stakeholders.
• Ensure every piece of content has a clear distribution plan before publishing.

Paid Media Oversight

• Ensure campaigns use the right content, in the right formats, with the right creative variations for each audience and platform.
• Review media plans, creative specifications, targeting logic, and placement decisions with a critical and strategic eye.
• Monitor campaign performance and guide optimisation priorities.
• Maintain an up-to-date understanding of paid social and paid media best practices, ad formats, and platform changes.

Organic Social Leadership

• Own the content calendar for W&I International's social platforms, ensuring a balanced mix of thought leadership, brand storytelling, product-relevant content, and community engagement.
• Translate authored content into engaging, platform-native social posts.
• Collaborate with content writers, brand managers, and creative agencies to brief, refine, and polish assets.
• Maintain high editorial and design standards across all organic content.

Creative Direction and Design Execution

• Create or refine design assets such as carousels, story frames, cut-downs, reels layouts, and static posts when required.
• Quality-check all externally or agency-created assets to ensure visual consistency and brand adherence.
• Collaborate closely with designers on complex assets to ensure they meet platform requirements and distribution needs.

Workflow and Operations

• Manage the content distribution pipeline end-to-end, ensuring timelines are clear and stakeholders remain aligned.
• Maintain version control, manage approvals, and ensure both campaign and BAU content are delivered on time.
• Implement repeatable content distribution processes and frameworks.
• Ensure all assets have proper UTM tracking, metadata, and are correctly tagged and stored.

Performance and Reporting

• Partner with analytics teams and agencies to understand performance drivers and feed insights back into content creation and distribution planning.
• Track and analyse the performance of organic and paid content, identifying patterns and optimisation opportunities.
• Build a feedback loop that enables smarter, insight-led content development upstream.

Qualifications, Experience and Skills

• 5+ years in content distribution and social media management, including paid social or multi-channel media (agency or client side).
• Ability to adapt content for platform-native formats across LinkedIn, Instagram, YouTube, X, and Meta.
• Strong design skills using Adobe Creative Suite or Figma, with an understanding of brand systems.
• Proven experience interpreting performance data and applying insights to improve paid and organic content.
• Skilled in audience segmentation, creative best practices, and content performance drivers.
• Strategic thinker with strong creative judgment and operational discipline to manage multiple projects.
• Collaborative approach with internal teams and external agencies; confident in guiding partners.
• Excellent communication, analytical mindset, and high attention to quality.
• Proactive, adaptable, and commercially aware, with the ability to balance creativity and execution under pressure.