Content Writer - Midrand at Dis-Chem Pharmacies

Minimum Requirements:

Essential:

• Grade 12 / Matric
• Bachelor’s degree in Marketing, Journalism, English or related field
• Minimum of 2 – 3 years’ experience as a copywriter or related role

Advantageous

• Minimum 1 -2 years agency or corporate environment, with a specific focus on content creation

Duties and Responsibilities:

 Content Development:

• Develop and write Beauty content for blogs, articles, social media, the website, and app
• Develop related content for multiple platforms, such as websites, email marketing, product descriptions, videos, and blogs.
• Monitor and analyse the performance of key performance indicators (KPIs) to offer suggestions for improvement.
• Organise writing schedules to complete drafts of content or finished projects within deadlines.
• Utilize industry best practices and familiarity with Dis-Chem to inspire ideas and content.
• Follow the content calendar,
• Collaborate with the content team to ensure timely delivery of materials.
• Work with colleagues and internal partners to develop, source, and re-work content.
• Work independently and consistently meets deadlines.
• Identify customers’ needs and recommend new content to address gaps in the company's current content.

Stakeholder Partnership:

• Brainstorm concepts with the content and category team to generate new ideas and strategies for effective content.
• Collaborate closely with the content marketing manager and suppliers to write content according to a Dis-Chem editorial style.

Research & Administration:

• Use search engine optimization (SEO) strategies to maximize the online visibility of the website in search results.
• Research and write long-form content on various relevant topics.
• Ensure keyword usage complies with the overall keyword strategy of the website.

General:

• Adhere to Dis-Chem policies and procedures and standard operating procedures.
• Adhere to health and safety rules and regulations.