Copywriter at Core Group

Job Description

About the Role

• We’re looking for a sharp, creative, and data-savvy Copywriter to join our growing team and help us engage and retain our existing customers through compelling copy across multiple digital channels.
• In this role, you’ll own the tone, message, and effectiveness of lifecycle and CRM campaigns. You’ll write short-form, high-impact messaging, collaborate with the CVM and growth teams, and analyze campaign performance to continuously improve our customer engagement efforts.
• This is a highly collaborative and strategic role for a writer who knows that the right words, in the right format, at the right time can make all the difference.

Key Responsibilities

• Write clear, engaging, and conversion-optimised copy for Email, SMS, WhatsApp and App push Notification campaigns targeting existing customers.
• Collaborate with CVM, design, and product marketing teams to align messaging with brand voice and campaign goals.
• Translate complex product features or offers into concise, benefit-driven copy tailored to each channel.
• Conduct message testing (A/B) and analyse performance metrics to determine what works and what doesn’t.
• Audit existing content and flows, identify weak spots, and propose copy or structural improvements.
• Develop and maintain a consistent tone of voice across retention touchpoints.
• Support the creation of personalised and automated flows, including onboarding, re-engagement, upsell, and win-back campaigns.
• Stay updated on best practices in mobile and CRM messaging.

Requirements

• 3–5+ years of experience in copywriting, preferably with a focus on CRM, lifecycle marketing, or digital retention.
• Proven experience writing for SMS, email, and messaging platforms like WhatsApp.
• Strong portfolio showcasing short-form, impactful writing, with sales or marketing campaigns that include calls-to-action.
• Solid understanding of performance-driven marketing – especially open rates, click- throughs, and conversion metrics.
• Experience in working with customer segmentation and personalisation (using dynamic fields).
• Comfortable with basic data interpretation to assess performance and make informed copy decisions.
•  Highly organised, self-motivated, and collaborative.
•  Quick-learner, able to work in a fast-paced environment.

What Success Looks Like

• SMS messages that spark immediate action.
• Emails that are opened, read, and clicked on– not ignored.
• WhatsApp messages that feel personal, not robotic.
• Messaging sequences that show measurable lift in customer engagement, retention and action.
• Campaigns that are not only creative, but also high-performing – backed by data.