Copywriter (Eucerine) at Publicis Groupe

Job Description
Overview

• We are looking for a Copywriter who can craft compelling, on-brand content that resonates with Eucerin’s audience across digital platforms. This role requires creativity, attention to detail, and a strong understanding of skincare and beauty communication specifically in South Africa, as most of the work is supplied by global and needs to be adapted for local use. You will work closely with the social media and creative teams to bring campaigns to life through impactful copy.

Responsibilities

• Develop engaging copy for social media posts, campaigns, websites, emailers, and digital ads.
• Ensure all content aligns with Eucerin’s tone, brand guidelines, and objectives.
• Collaborate with designers and strategists to create cohesive content.
• Adapt messaging for different platforms (Facebook, Instagram, TikTok, YouTube, etc.).
• Write captions, headlines, and scripts for video content.
• Proofread and edit content for accuracy and clarity.
• Stay updated on skincare trends and consumer insights to create relevant content.
• Assist with copy for competitions, influencer collaborations, and live event coverage.
• Support in creating tactical and reactive content based on trending topics.

Qualifications

• 2–3 years’ experience in copywriting (preferably in beauty, health, or lifestyle brands).
• Strong portfolio showcasing digital and social media work.
• Excellent writing, editing, and proofreading skills.
• Ability to write for different audiences and platforms.
• Understanding of SEO and digital best practices is advantageous.

Attributes

• Creative thinker with a passion for storytelling.
• Detail-oriented and deadline-driven.
• Adaptable and proactive in a fast-paced environment.
• Strong communicator and team player.