Job Openings at Diageo

Purpose of Role

• To design, develop, and deliver luxury brand experiences across key customer channels by translating brand strategy and the consumer journey into tangible, repeatable, and commercially effective activations. This role owns both the creative curation and the in‑market execution of experiences: crafting rituals, visuals, assets, theatre, and touchpoints; building execution standards; and ensuring flawless deployment across on‑trade, off‑trade, retail, and digital environments.
• The role is the connector between Brand and Sales — taking brand ambition and turning it into channel‑ready experiences that drive recruitment, premium perception, and performance at the moment of choice. Ultimately, it ensures every Reserve brand shows up with the quality, distinction, and consistency expected of luxury.

Key Responsibilities

Experience Design (Based on the Consumer Journey)

• Translate the consumer journey into channel‑specific experience concepts for Trend-Leading venues, premium on‑trade, off‑trade/retail, main‑market, and e‑commerce.
• Define the desired consumer experience: storytelling cues, sensory elements, rituals, presentation standards, staff interaction, and key moments that shape choice.
• Develop experience guidelines that outline the look, feel, behaviour, and hosting standards for each brand in each channel.

Asset & Tools Development (Execution‑Ready Output)

• Create or lead the development of activation assets: POS, visibility elements, display kits, menu assets, training tools, bar theatre items, and retail theatre materials.
• Work with creative, experiential, and production partners to ensure assets are premium, functional, cost‑effective, and consistent with Reserve luxury standards.
• Collaborate with ecommerce teams to develop digital activation assets (imagery, PDP content, digital storytelling, banners, shoppable experiences).

End‑to‑End Experience Execution Across Channels

• Build execution plans for each channel — outlining how the designed experience should be deployed with customers.
• Partner with Sales and Customer teams to ensure the experience is implemented correctly, from feature space to service theatre.
• Oversee agency partners (experiential, training, design, production) to ensure high‑quality execution on the ground.
• Support flawless launch execution for innovations and core brands through experience‑first activation plans.

Channel Standards & “Picture of Success” Leadership

• Define and maintain luxury experience execution standards for each channel.
• Own the Reserve channel‑specific Picture of Success across physical and digital touchpoints.
• Train and support field teams and commercial teams to land high‑quality, consistent execution.

Customer Co‑Creation & Sell‑In Support

• Partner with Sales to co‑create experience concepts with key customers and premium accounts.
• Create compelling sell‑in materials that show how the experience drives value, differentiation, and premiumisation for the customer.
• Support customer engagement meetings with concepts, sample assets, experience walkthroughs, or mock-ups.

Measurement & Continuous Improvement

• Monitor execution quality across channels through visits, photos, feedback, and operational reviews.
• Evaluate activation impact through experience-led KPIs (visibility, engagement, trial, advocacy) alongside commercial metrics (ROS, premium mix uplift).
• Apply learnings to refine experience design and future activations.

Cross‑Functional Alignment & Ways of Working

• Work closely with Brand, Sales, Category, Supply, RGM, Finance, and agencies to ensure experiences are feasible, scalable, and aligned with ambition.
• Act as the activation integrator: ensuring timelines, assets, creative approvals, and customer plans stay aligned.
• Maintain alignment with Diageo’s luxury execution standards and brand identity guidelines.

Qualifications & Experience

• The ideal candidate is a luxury‑minded activation specialist who can turn brand strategy into beautifully crafted, commercially sharp experiences - and deliver them flawlessly across key channels.

Preferred Experience:

• Experience within luxury or premium consumer categories, with a strong grasp of how brands show up in high‑end on‑trade, off‑trade, and retail environments.
• Proven ability to design and execute elevated brand experiences, turning strategy and insight into tangible moments across customer channels.
• Hands‑on activation experience, comfortable working with agencies, sales teams, and customers to deliver flawless, high‑quality execution.
• A unique blend of creative instinct and operational discipline, ensuring experiences are both inspiring and commercially effective.

Deadline:6th March,2026

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About the role: 

• The purpose of this role is to lead the commercialisation of Reserve innovation projects across Southern Africa, ensuring each launch is both commercially strong and experientially distinctive. This includes shaping channel‑specific execution standards, defining the commercial and experiential requirements for success, and collaborating with sales and marketing teams to deliver flawless in‑market execution. By uniting rigorous planning with luxury‑led experience design, the role maximises the impact, recruitment, and long‑term performance of Reserve innovations.

Role Responsibilities: 

End‑to‑End Commercialisation Leadership

• Leads the full commercialisation process for assigned innovation projects, ensuring seamless progression from concept approval to in‑market execution.
• Builds clear, channel‑specific commercial execution plans covering availability, visibility, pricing, distribution, sell‑in and sell‑out standards.
• Partners with Sales, Marketing, Customer Marketing, and Supply to ensure all commercial fundamentals are embedded and delivered with excellence.

Luxury Experience Design & Activation

• Translates each innovation’s brand world into elevated, channel‑relevant experiences across on‑trade, main-market, off‑trade, and e‑commerce.
• Defines the experiential standards required for luxury impact—including in‑venue theatre, brand rituals, POS visibility, and staff advocacy.
• Works with activation partners and agencies to curate high‑quality, brand‑building physical experiences that strengthen trial, persuasion, and premium equity.

Channel Strategy & Execution Excellence

• Develops channel‑specific guidelines and category execution standards to ensure innovations show up distinctively and consistently in priority outlets.
• Partners with sales teams to embed execution playbooks and secure retailer/bartender alignment on innovation priorities.
• Tracks in‑market execution and intervenes with corrective actions to protect launch quality and brand integrity.

Cross‑Functional Alignment & Project Leadership

• Leads cross‑functional teams (Commercial, Marketing, Supply, Finance, RGM) to align on launch requirements, timelines, and performance expectations.
• Ensures all operational, technical, and commercial inputs are integrated into robust launch plans and Gate‑process governance.
• Acts as the central point of accountability for project readiness, escalation, and decision‑making.

Customer Proposition & Sell‑In Storytelling

• Crafts compelling sell‑in narratives that articulate the consumer insight, customer opportunity, value chain, and commercial potential of each innovation.
• Partners with Sales to secure influential placements and premium visibility across key Luxury, Prestige, and Trend‑Leading outlets.
• Ensures customers clearly understand execution expectations, experiential standards, and co‑investment requirements.

Measurement, Tracking & Performance Optimisation

• Defines KPIs and success metrics across commercial performance, execution quality, consumer recruitment, and experiential impact.
• Tracks results against plan and provides actionable insights to optimise distribution, visibility, and activation.
• Feeds post‑launch learnings into future innovation cycles to strengthen the innovation pipeline and commercial readiness.

Continuous Improvement & Market Intelligence

• Monitors luxury, cultural, and category trends to ensure innovation execution remains relevant, distinctive, and ahead of competitors.
• Identifies executional opportunities and constraints across SWC Africa markets and adapts playbooks to local needs while retaining premium standards.
• Serves as a champion for elevating luxury execution across the business, sharing best practices and driving consistency.

Experience / skills required: 

• The ideal candidate is a commercially sharp and luxury‑minded professional who can translate insights into standout launches. They understand premium channels and know how to deliver both commercial impact and elevated brand experiences.

Preferred Experience:

• Strong commercial experience within premium or luxury consumer categories, ideally working on innovation or portfolio development.
• Proven ability to translate insights into clear, executable launch plans across key channels.
• Experience creating or enabling elevated, brand‑defining experiences in on‑trade and/or off‑trade environments.
• Comfortable leading cross‑functional teams and managing end‑to‑end project delivery with pace and precision.
• Excellent communicator and storyteller, able to influence internal teams and customer partners with clarity and confidence.

Barriers to Success in Role:

• Insufficient commercial grounding, making it difficult to ensure innovations are fully ready to win in‑market across availability, visibility, pricing, and distribution.
• Limited focus on luxury experience delivery, which may result in launches that lack the distinction and brand‑building impact expected in key channels.
• Challenges in cross‑functional collaboration, potentially slowing alignment or reducing the cohesion needed for seamless end‑to‑end commercialisation.
• Difficulty managing multiple projects with pace, which could impact launch timelines or the consistency of execution.
• Gaps in understanding on‑trade and off‑trade dynamics, limiting the ability to tailor execution standards to the channels where luxury brands are most influenced.

Deadline:6th March,2026

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About the role: 

• Knowledge and accurate data capturing of on-line Quality System (Haford).
• Initiate 5 whys / NCRs to production for Quality issues on shift.
• Provide on-line QC support to Production to verify compliance with Quality & Food Safety Standards including but not limited to plant and personal hygiene check, spinners, missing caps, ppm defects hourly line checks, lab tests
• Writing up trial reports when a trial is running.
• Provide technical support to onsite innovation or projects by observing on-line packaging and also testing.
• Conducting On-line PPMDs
• Testing and inspecting of raw materials as per raw materials sampling plan.
• Identify non-conformances and raise NCRs or RCAs where applicable.
• Ensuring that all equipment is calibrated by an external service provider
• Maintain GLP standards in the laboratories.
• Follow up on suppliers with non-conformances raised and attend supplier related queries.
• Verify calibration of all testing equipment and measuring equipment daily before use.
• Carry out tests and inspections as per the site SOPs and work instructions.
• Managing of isolation and rework stock for all raw material
• Perform analytical and sensory testing.
•  Analyse results, identify trends, and implement corrective actions.
• Check that all floors and equipment are standard of hygiene (plant hygiene).
• Raising and Closing CIRC Cards
• Investigating new suppliers for materials / Laboratory Equipment.
• Providing clear and accurate data and communication to Team Leaders and Quality Manager.
• Governing Body for Food Safety and Quality Standards in the plant.

Experience / skills required

• Degree/ Diploma in Food-Tech, Bio-Tech & Food Science or Equivalent
• 0 - 2 years’ experience of FMCG
• Knowledge on liquid blending will be advantageous.

Deadline:27th February,2026

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• Roles in this job family work to sales performance targets. They are typically selling to and supporting customers who sell directly to the consumers or resellers/third party partners who sell directly to the customers within a given territory. Sales can occur in a wide range of settings including premium venues, and therefore some roles within this job family require a curated knowledge or Diageo’s most prestigious reserve brands portfolio.

Role Responsibilities: 

• Manage execution of the Formal On-Trade Strategy as per defined standards of excellence in Business Plans and Cycle activity.
• Plan for sales effectiveness on a quarterly basis to achieve KPIs.
• Measure and review sales out performance. 
• Build relationships with key On Trade and Redistributor customers.
• Manage sales budget and comply with Measurement and Evaluation business principles for the team.
• Full On-Trade database accountability.
• Effectively recruit, coach, develop and motivate people for a high performance culture.
• Build collaborative relationships with key internal stakeholders (Customer/Brand Marketing, Reserve, National Accounts, Off Trade, Sales OPS and HR).

Experience / skills required: 

• 3-5 years Sales experience, including people leadership
• Commercial experience in FMCG is advantageous
• Suitable degree
• Valid Driver’s license

Deadline:6th March,2026