Pick n Pay Stores Limited, through its subsidiaries and associates, operates in the retail sector on the African continent.
Pick n Pay is the quintessential family store focused on the customer. Since 1967 when consumer champion Raymond Ackerman purchased the first few stores, the Ackerman family’s vision has grown and expanded to now encompass stores in ...
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We are looking for someone with excellent writing and research skills to be our full-time, in-house copywriter. As a member of the creative team, the copywriter will write and edit content for a variety of campaigns, working closely with the creative team to brainstorm ideas, develop concepts, and articulate messaging. The successful candidate will be a quick learner who has a versatile writing style.
You will need to thrive in a fast-paced, collaborative environment with a high-volume workload often requiring short turnaround times.
Raise the bar continually for writing fresh copy that connects with a desired audience and drives action
Be adept at varying the voice, style, and other characteristics of messaging based on the industry, company, or target audience
Minimum requirements
Relevant tertiary qualification
Previous experience working closely with an Art Director (Advantageous)
5 years’ experience in copywriting for advertising or marketing agencies (conceptual copywriter experience)
Demonstrated knowledge/understanding of storytelling principles across various channels and digital
You must have previous advertising agency, copywriting experience.
Please submit a relevant portfolio of work along with your CV on application
Key responsibilities
Working with the creative team to create exceptional creative work
Using key messages to develop work for multiple communication channels, including ATL, digital and non-traditional
Producing a variety of high-quality copy solutions, from punchy short-form to persuasive long-form.
Interpret creative briefs to develop concepts for execution with assigned brands
Research and understand a client’s needs and target audiences, through online searches, reviews of existing research, interviews with subject-matter experts, and in-person meetings
Write original copy and edit content for a range of marketing and communications materials
Collaborate with a team of account managers and creative staff, from concept development to delivery of final product
Present copy concepts and final deliverables to internal team — and to client representative when requested — and participate occasionally in client pitches
Revise copy based on internal feedback
Maintain up-to-date knowledge of communications- and client-related industry trends
Stay current on the appropriate style guidelines and brand voice for consistent messaging
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