Corn Go-to-Market Manager at Bayer

Role purpose

• Responsible for developing and implementing of the RSA Maize Go-To-Market (GtM) strategies and campaigns (as core crop) for key farmer and channel segments with the view to achieving sustainable profitability and market share consistent with the KPI’s, by satisfying current and future customer needs through tailored solutions.
• Enable RSA to execute effectively on the Maize GtM strategies.

Key responsibilities and tasks

• Develop & implement short-, mid- and long-term integrated Go to Market (GtM) strategies and campaigns for Maize, in alignment with cluster and regional crop strategies to address customer segment needs and requirements.
• Ensure that GtM strategies are effectively implemented through tactical marketing plans based on customer segmentation
• Define product/solution needs to achieve strategies and collaborate with cluster crop teams to ensure availability of such products/solutions for Maize crop systems
• Develop value proposition of products and tailored solutions based on collaboration with Market
• Development, Breeding, Field Solutions and Sales organisations
• Manage and co-ordinate pricing and market funding strategy as part of the GtM strategy to ensure profitable business growth
• Define tailored solutions and translate into GtM strategies and marketing campaigns
• Act as the key Maize customer marketing contact for focused countries ensuring effective implementation of GtM strategy
• Analyse Maize market, macro-trends, customer needs and competitor strategies to identify new business opportunities based upon unmet needs of current and new customers
• Collaborate with business intelligence and customer insight team to generate necessary customer insight to develop customer centric GtM strategies and aligned campaigns
• Collaboratively lead a multi-disciplinary Maize crop team to address needs and evaluate GtM strategies
• Support efficient implementation of key Stewardship measures as part of the GtM strategy and tailored crop solution.
• Collaborate with internal and external partners to ensure the development and effective implementation of GtM strategies

Experience, Skills and Qualifications

• Bachelor’s Degree in Agriculture or Marketing/Business administration
• Minimum 5 years’ experience in Marketing, Strategic planning and/or Sales.
• Solid knowledge of Maize agricultural systems and farm agronomy with relevance to RSA.
• Good strategic business acumen with the ability to develop / execute robust and unique GTM strategy plans
• Ability to develop and integrate grower segment insights/needs into innovative GtM strategies
• Ability to utilize complex data points in order to understand market trends and anticipate future requirements.
• Ability to develop/execute differentiating strategies based on compelling and novel solutions for customer needs.
• Ability to drive change in complex and stable organization while not being disruptive to the business.
• Ability to collaborate/communicate with and develop internal and external partnerships
• Ability to work well across both commercial and smallholder farmer markets
• Good Microsoft Office skills (Excel / Power Point / Word) a prerequisite Excellent communication and presentation skills.
• Fluent in English, oral and written, is required