Corporate Brand Manager - Digital & Content at The South African Breweries (SAB)

Key Roles and Responsibilities:

• Develop and implement the annual digital, audience and content strategy.
• Manage the editorial calendar and content pipeline.
• Own and manage the corporate website and social media channels.
• Maintain publishing standards, moderation processes, and governance compliance.
• Lead content planning, briefing, production, approvals, and publishing across multiple formats.
• Develop and execute campaign digital and paid amplification plans.
• Manage digital performance through KPI tracking, analytics, and optimization initiatives.
• Oversee budget, paid media, and agency performance.
• Develop executive and market toolkits and support executive social positioning and content plans.
• Produce monthly dashboards and campaign learning reports

Key Attributes and Competencies:

• Strong writing and editorial skills.
• Project leadership capability.
• Strategic thinking and planning ability.
• Strong collaboration and stakeholder management skills.
• Commercial awareness.
• Agile and adaptable approach.
• Ability to translate insights into optimization actions.
• Strong governance and compliance focus

Minimum Requirements:

• Relevant degree in Marketing, Communications, Digital or Media.
• At least five years in digital or corporate communications.
• Website, social, content and analytics experience.
• Strong writing, editorial and project leadership.
• Paid media, agency and stakeholder management preferred.
• Strategic, collaborative, commercial and agile.