CRM Executive (Retail, Marketplace & Advertising) at takealot.com

Your responsibilities will include:

• Creating, scheduling and sending CRM journeys that focus on supporting Retail, Marketplace and Advertising. This includes (but is not limited to) all campaigns sent via email, in-app and push notifications. This includes conceptualising the design and copy briefs.
• Executing CRM journeys and campaigns for Retail, Marketplace and Advertising, aimed at increasing customer acquisition, retention and lifetime value as well as preventing churn and increasing cross-sell and up-sell opportunities. This includes identifying relevant channels and key messaging.
• Crafting CRM campaigns aimed at increasing personalisation. This includes mapping out existing customer journeys as well as planning and setting up new lifecycle/triggered campaigns.
• Working closely with the CRM Manager to ensure campaigns are sent out on time, accurately reflect products on site and include relevant messaging. 
• Managing administrative tasks related to creating and managing the campaign briefing process, client liaison, conducting checks to ensure accurate and suitable rendering of direct channels across different platforms, coordinating approvals, sending of campaigns and supplying POEs.
• Optimising processes to streamline the briefing, creation and sending of CRM Journey Campaigns.
• Working with the Design and Brand teams to ensure content and design for the relevant CRM Journey campaigns are relevant and on brand.
• Monitoring and reporting on key CRM metrics related to CRM Journey campaigns, providing insights and recommendations for optimisation.
• Conducting A/B Tests to inform more effective CRM campaigns.
• Applying segmentation techniques to build appropriate email, push and in-app notification audiences to reach campaign objectives.
• Using liquid to build dynamic and personalised marketing campaigns.
• Researching and keeping the team abreast of email and CRM competitor activities, trends and best practices.
• Researching and keeping the team abreast of developments on the numerous platforms & programs we use to ensure that we are aligned with best practices.
• Designing and sending out surveys to customers at various touchpoints to capture relevant information about customer preferences, satisfaction levels, and experiences.

Qualification & Experience:

• A Diploma or Bachelor's degree in a relevant field such as Marketing or Business Management 
• 3+ years of experience in CRM or Email Marketing function.
• Experience in e-commerce or digital marketing
• Experience working with Braze or other CRM Marketing platforms
• Braze Certification is advantageous
• Experience in campaign reporting and analysis 
• Experience using liquid or other template languages (advantageous)
• Experience building triggered/lifecycle campaigns 
• Experience creating personalised marketing campaigns
• Experience project management tools like ASANA and JIRA
• A strong working knowledge of Google Sheets and Microsoft Excel is required
• Experience using BRAZE, ASANA, Email on Acid, Litmus (advantageous)