Customer Campaign Manager (Fixed term contract) (Western Cape) at PEP

ROLE OVERVIEW 

• At PEP our customer is at the heart of everything we do! We have been on a continuous journey to gain deeper insights about our customer and drive relevance in the way we communicate with our customers.
• Can you identify with our cause to make it possible for our customer to look and feel good? 
• Do you want to join the team in Marketing whose sole focus is the PEP Customer? 
• As the CRM Campaign Manager, you will be involved in all things Customer starting with: 
• Driving the customer strategy, 
• Interprets and shares insights with stakeholders,  
• Campaigning to customers to drive the right behaviours ,  
• Campaign analysis and reporting on findings 
• Does this sound like the perfect opportunity to join an inspirational company with a much sought after company culture  and make an impact with your skills and talent in CRM Campaign Management? 

PURPOSE OF THE JOB 

• To manage all campaign management activities in accordance with the strategic operating plan. To identify the best use  of customer data requirements that maximises campaign response and report back to key stakeholders on all campaign and  data initiatives in accordance with agreed timeline. 

KEY RESPONSIBILITIES 

• Manage and implement the customer plan 
• Tracking & measurement of marketing direct customer campaigns, on time and within budget
• Collect and use data to evaluate existing campaigns and to inform new campaigns 
• Ensure PEP’s brand and identity are adhered to in campaigns & in all direct communication channels 
• Evaluate the effectiveness of campaign strategies, maximise campaign responses and identify gaps and opportunities  to improve the customer experience and communicate to all key stakeholders 
• Liaise with Customer Insights analyst in respect of data enhancement to ensure that the integrity of the customer  database is maintained 
• Brief external partners like agencies and others to assist with the running of the program 

Requirements

JOB INCUMBENT REQUIREMENTS 

• A graduate with a passion for Customer, Marketing and Consumer Behaviour, Statistics with an added  qualification/short course in these related areas. 
• 3-5 years’ experience in campaign management and campaign management tools
• Experience in running retail campaigns  
• Solid knowledge of managing a marketing campaigns calendar 
• Retail and loyalty background will be preferred  
• Relevant legislation relating to customer data, CPA POPI 
• Advanced computer literacy skills - Google Suite