Customer Director South Africa Franchise at The Coca-Cola Company

What you will do for us:

• Lead, design and implement integrated short and mid-term strategies for Regional Customers in the SA Franchise to accelerate customer-back, consumer-centric programing and thus accelerate incidence-, NSR- and Margin growth with these Customers by bringing in the “voice of the customer” into our TCCC (The Coca-Cola Company) program design early and thus maximize relevance and execution at the POP/ “shop floor”.
• Responsible to retain existing business and win new customers through new market entries and competitive RFPs. Key Objective is to accelerate our TCCS basket incidence with Customers and accelerate sustainable topline NSR- and Margin growth.
• Key Deliverables are: Customer-relevant occasion and portfolio development plans, defining shopper relevant category bundles and mechanics, an impactful calendar of activation that ties in with our customers’ activation cycles, briefing marketing accordingly for communications requirements and in outlet experiential requirements, as well as aligning execution requirements with Commercial Execution, country operations and bottler(s). This is inclusive of Revenue pools/ Targeting of occasions, shopper types, bold OBBPC (Occasions, Brands, Packs, Pricing and Channels) approaches to drive the right assortment, SKU optimization, innovation, value to market playbooks, price terms and conditions and promo mechanics and –spends, wiring RGM 2.0 applications and implications into business plans to drive RGM/RTM linked capability with Global and Regional Customers
• Ownership of channel and customer metrics and analyses as well as agreement compliance, channel coherency and advanced analytic based approaches for leading edge category planning and customer negotiation

Role Requirements

• 10+ years of leadership experience in customer, commercial, operational marketing. 
• Strong planning and collaboration skills
• Strong customer understanding from an execution perspective
• Ability to think from planning to execution and solid system commercial and brand management
• Desirable to have candidates with Bottler or Customer experience.
• The roles require deep customer understanding as well strong leadership and accountability to influence our cross-functional system teams towards consumer- and customer-relevant plans that drive revenue and profit growth with a sustainable long-term competitive advantage.

Key Knowledge Requirements

Mastery of (REQUIRED)

• SYSTEM PLANNING
• CHANNEL/SHOPPER MARKETING
• CUSTOMER MANAGEMENT/CATMAN
• RGM INCL. SEGMENTATION & OBPPC
• SYSTEM & CUSTOMER ECONOMICS

Broad expertise in (Good to have)

• TURNING INSIGHTS INTO STRATEGY
• VALUE TO MARKET
• PROJECT MANAGEMENT
• SUPPLY CHAIN KNOWLEDGE
• NETWORKING

Skills

• Sales Process; Business Planning; Strategic Planning; Customer Relationship Management (CRM); Sales Management; Collaborative Leadership; Strategic Sales Management; Project Management; Consultative Sales Management; Sales Forecasting; Communication; Operational Assessment; Problem Solving; Business Development; Influencing (Inactive); Solutions Selling