Customer Marketing Executive at RCL Foods

• At the heart of our business is the Customer and we’re looking for a Customer Marketing Executive who will champion customer delight through brilliant execution of our plans.

In this role, you will:

• Lead and deliver impactful Trade Marketing initiatives.
• Collaborate with sales teams to execute marketing strategies that drive growth.
• Define and update the Trade Marketing Plan, ensuring alignment with business objectives.
• Provide actionable customer insights that shape decision-making and strengthen relationships.

Key Areas of Specialization:

• Category Development – Create strategies and plans to grow categories, while identifying opportunities to transform retail and wholesale.
• Shopper Marketing – Design and implement programs that attract consumers to our brands and categories.
• Commercial Planning – Develop channel and promotional plans that achieve sales and margin targets while meeting customer needs.

Minimum Requirements 

• Bachelor’s degree in business, Marketing, or related field (MBA advantageous).
• 8 years of customer marketing experience, including at least 3 years in a management role.
• Valid Code EB driver’s license.

Knowledge & Skills:

• Strong problem-solving ability with a track record of implementing effective solutions.
• Excellent communication skills, able to present complex ideas clearly across all organizational levels.
• Proven ability to build collaborative relationships with cross-functional teams.
• Solid business acumen with a deep understanding of priorities, goals, and strategy.

Duties & Responsibilities 

• Partner with sales to establish, execute, and manage trade marketing strategies and new business opportunities.
• Drive initiatives around distribution, planograms, pricing compliance, promotional planning, and trade spend reviews.
• Translate category and brand vision into trade-specific strategies tailored by channel.
• Use data tools (e.g., IRI, Dunnhumby) to develop fact-based customer presentations and inform internal decisions.
• Define promotion guidelines by brand, channel, and mechanism, ensuring ROI.
• Collaborate with marketing, digital, and e-commerce teams to amplify online visibility.
• Play an active role in innovation planning and private label development.
• Provide leadership to the team, focusing on talent attraction, retention, succession planning, and performance management.

Deadline:3rd April,2026