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  • Posted: Nov 3, 2020
    Deadline: Not specified
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    We are a science-led global healthcare company that researches and develops a broad range of innovative products in three primary areas of pharmaceuticals, vaccines and consumer healthcare. As one of the few healthcare companies researching both medicines and vaccines for the World Health Organization’s three priority diseases – HIV/AIDS, tube...
    Read more about this company

     

    Customer Marketing Manager

    Job Purpose

    • Delivery customer strategies and sales tools to flawlessly execute the brand growth priorities and innovation within all retail channels.

    Scope

    • South and Southern Africa territories
    • No Direct Reports, may support and mange Graduates in Skills Development Programme
    • Aligned to a Category & Corresponding Brands
    • All channels of trade (Retail, Pharmacy, Traditional Trade & On-Line)
    • Sets pricing, promotion, shelving and distribution/range strategy and guidelines to unlock brand growth priorities and innovation
    • Works cross-functionally with Marketing and Sales
    • Accountable to deliver on Innovation, Performance and Trust objectives to include:
    • achieving New product launches (innovation) targets, growing our brands ahead of the categories we compete in, the delivery of P&L for assigned brands.
    • Uses our values and expectations to drive actions and decisions, role models values and expectations

    Essential Job Responsibilities

    • Develops and delivers must stock lists by Brand by Channel/Customer. Includes active mix principles and recommendations.
    • Delivers Price strategy by Brand in partnership with Marketing and Analytics team
    • Develops and delivers a promotional strategy and guidelines by Brand, tailored by Channel/Customer where appropriate. Includes depth of price discount, frequency or promotion, maximum volume sold on promotion and ongoing optimization guidance.
    • Develop and deliver Brand Level Shelving Strategy to include share of shelf and shelf placement objectives.
    • Key member of the Innovation Project Team, develops and delivers the Innovation launch plans to include distribution/range targets, shelving, pricing and promotional objectives.
    • Delivers Customer selling stories to sales supporting the execution of the items above and innovation. Includes the triple win position (win for customer, win for shopper and GSK) and financials to sell in.
    • Designs and deploys all point of sales material (POSM) for in-store execution, leveraging the create provided by marketing. Continuously optimizing approach whilst managing within budget.
    • Conducts the analytics needed to set and sell in the customer strategies and sales tools for flawlessly execution.
    • Develops some customer- specific executions
    • Has a growth mindset and high learning agility.
    • Understands and abides by GSK policies and procedures, conducts Management Monitoring
    • Uses our values and expectations to drive actions and decisions, role models values and expectations

    Qualifications

    • A university degree, or equivalent
    • 5 years Customer management/ Category management / Customer marketing experience
    • Strong communication and interpersonal skills.
    • Strong Analytical and problem solving skills
    • Numeracy and finance skills.
    • Strong commercial understanding / experience.

    Complexity

    • Collaborating with multiple stakeholders, aligning to achieve outcomes
    • Net Revenue Management to include Pricing and margin analysis.
    • Key competitor analysis.
    • Understanding of all relevant legislation and its impact on the business.
    • Volitile markets and fluctuating currency management.

    Method of Application

    Interested and qualified? Go to GSK on jobs.gsk.com to apply

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