Customer & PEP Media Analytics Lead (Western Cape) at PEP

Description

• We are looking for a Customer & PEP Media Analytics Lead to lead delivery, quality and enablement across PEP’s Customer and PEP Media analytics portfolio.
• This role supports Retail Media, customer insights, campaign measurement, loyalty reporting, merchandise customer analytics and customer experience analytics. The focus is to ensure that analysts deliver trusted, standardised and commercially relevant insights that support better business decision-making.
• This is a senior player-coach role, responsible for improving delivery quality, managing priorities, supporting data engineering delivery, coaching analysts, and building confidence in customer and media analytics.

Why Join Us?

• Help shape a new and growing Retail Media and customer analytics capability.
• Lead a team of analysts working across customer, campaign, loyalty, merchandise and Retail Media analytics.
• Build the standards, data assets and reporting processes that will support future growth.
• Be part of a modern, cloud-based analytics environment using tools such as BigQuery and Looker Studio.

KEY RESPONSIBILITIES

• Lead analytics delivery across Retail Media, customer insights, campaign measurement, loyalty, merchandise customer analytics and customer experience.
• Manage priorities, delivery rhythms, workplans and escalations across analysts and allocated data engineering support.
• Review key outputs to ensure analysis, dashboards, supplier reporting and executive packs are accurate, reconciled and decision-ready.
• Build consistent standards for customer insight, segmentation, campaign measurement, Retail Media reporting and dashboard logic.
• Coach and develop analysts to improve technical quality, commercial judgement and stakeholder confidence.
• Support Retail Media monetisation through reliable analytics, measurement support, supplier reporting and insight enablement.
• Partner with Customer, Retail Media, Campaigns, Marketing, CFH, Operations and senior stakeholders to ensure insights are clear, useful and business relevant.

Requirements
Education and Experience

• Business degree with Analytical/Commercial subjects (e.g.Computer Sc., Maths, Eng.)
• 6–8 years’ experience in data analytics, marketing analytics or a related data-driven role.
• 2+ years’ experience leading, coaching, mentoring or managing analysts.
• Experience managing analytics delivery across multiple stakeholders or business portfolios.
• Experience working with data engineering or technology teams to deliver data assets, reporting layers or analytics enablement.
• Retail Media, campaign measurement, loyalty, customer analytics or marketing analytics experience advantageous.

Technical Skills

• Strong understanding of data extraction, transformation and analytical table creation.
• Strong data quality, reconciliation and QA capability.
• Dashboarding and visualisation experience, preferably Looker Studio.
• Understanding of customer analytics, campaign measurement, segmentation, loyalty analytics and Retail Media reporting.
• Ability to translate business requirements into data and analytics requirements.
• Understanding of data privacy, governance and POPIA principles.

Soft Skills

• Strong people leadership, coaching and mentoring ability.
• Confident communicator who can simplify complex data into business language.
• Strong stakeholder management across business and technical teams.
• Structured thinker with strong prioritisation and delivery discipline.
• Commercially curious and able to connect analytics to decisions.
• High attention to detail and commitment to quality.
• Resilient, proactive, accountable and supportive.