Customer Value Proposition Manager at FNB South Africa

Job Description

• We are looking for a strategic, customer-obsessed Customer Value Proposition (CVP) Manager to design, develop, and continuously improve compelling value propositions for our target customer segments.
• You will play a pivotal role in aligning customer needs with business objectives, driving growth, retention, and relevance through differentiated, insight-led offerings.

CVP Development & Management

• Develop segment-specific CVPs that integrate product, channel, pricing, service, and brand elements
• Translate customer insights and competitive intelligence into actionable CVP strategies.
• Identify unmet customer needs and opportunities for innovation or bundling.

Strategic Planning & Execution

• Define customer journeys, use cases, and moments that matter across the lifecycle.
• Work with marketing, digital, product, and service design teams to bring propositions to life.
• Track CVP performance across acquisition, engagement, retention, and profitability KPIs.

Insight-Led Innovation

• Partner with Research, Data, and UX teams to validate hypotheses through customer immersion, testing, and data analytics.
• Stay abreast of market, industry, and consumer trends.
• Ensure the voice of the customer is consistently represented in decision-making forums.

Go-to-Market & Communication

• Collaborate with marketing and distribution teams to craft compelling value messaging.
• Support launch plans, campaigns, training, and internal awareness across channels.

Stakeholder Engagement

• Influence cross-functional teams to align around shared value outcomes.
• Act as the segment ambassador within product forums, innovation squads, and steering committees.

Qualifications and Experience:

• Bachelor’s degree in marketing, Business, Strategy, Economics, or related field.
• 5+ years’ experience in a strategic marketing, customer strategy, product, or CVP-related role, ideally within financial services or consumer-facing industries.
• Proven track record in proposition development, customer segmentation, and go-to-market planning.
• Strong commercial acumen with ability to balance customer needs and business objectives.

Key Skills and Competencies:

• Strategic thinker with strong analytical and problem-solving skills.
• Deep empathy for customers; able to translate insights into solutions.
• Effective communicator and storyteller – can engage execs and frontline alike.
• Collaborative, influential, and comfortable working cross-functionally.
• Highly organized with the ability to manage multiple initiatives.

End Date: August 27, 2025