Data Analyst (Western Cape) at PEP

Description
PURPOSE OF THE JOB 

• As a Data Analyst, you will harness retail, customer, and marketing data to generate actionable insights, optimise marketing campaigns, and guide strategic decision-making. You will play a crucial role in driving data-led initiatives within our large-scale retail environment. Experience working with CRM data platforms or customer data tools such as Salesforce Data Cloud will be highly advantageous in supporting personalised marketing and customer engagement strategies.

KEY RESPONSIBILITIES 

Data Insights & Analysis: 

• Develop reports and interactive dashboards, conduct descriptive analysis on retail and customer behaviour, and evaluate the performance of various projects and interventions.

System & Project Delivery:

• Lead the delivery of system improvements and support predictive and prescriptive modelling projects.

Strategic Recommendations:

• Use your analytical skills to identify opportunities, make recommendations for future initiatives, and enable better business outcomes.

Requirements
ROLE  REQUIREMENTS 

• Business degree with Analytical/Commercial subjects (e.g.Computer Sc., Maths, Eng.)
• Minimum 5 years analyst experience, preferably in a marketing agency/digital agency with a focus on delivering customer insights in order to change customer behaviour.
• Retail or CRM data experience is an advantage. 

Technical Skills:

• Big Query SQL, Python, or R 
• Above average computer literacy (MS Office, Excel (Advanced), Google Workspace)
• Data visualisation tools (e.g., Data Studio, Tableau, Power BI)
• Experience working with CRM data platforms or customer data tools such as Salesforce Data Cloud is a plus.
• Knowledge of statistics & data modelling
• Knowledge of Data cleaning and enrichment
• Knowledge and understanding of POPIA

Soft Skills:

• Business analysis
• Problem-solving
• Business acumen
• Comfortable working and presenting to all, across the organisation
• Analytical mindset and good problem-solving skills.
• Have a creative and curious mind
• Proactive
• Can work  independently
• Able to take responsibility and be self motivated
• Able to develop ideas and share them clearly (in non-technical terms when required)
• Able to work within a team
• Guide, mentor, and share knowledge with team
• Will respond in a supportive and patient and friendly / approachable manner (passionate)
• Competencies: Devotion to quality, Performing under pressure, Presenting, Structuring, Listening Skills, Persuasiveness, Assertiveness, Analysing and forming opinions, Creativity