Dealer Principal – Motus Daimler Truck Rustenburg at Motus Holdings Limited

Job Description

Dealer Principal – Motus Daimler Truck Rustenburg

• Motus Daimler Truck Rustenburg currently holds a vacancy for a Dealer Principal.
• The purpose of the position is to formulate and execute tactical strategy and associated plans for the dealership; responsible for achievement of objectives/ performance targets and high levels of service delivery; maximising profitability through the sale of vehicles, parts, labour and related products; and ensuring control of cash flow, stock and assets relevant to profit requirements and suitable return on investment.
• The key focus areas of this role are leading people, achieving results and driving business growth. This role requires a highly experienced, dedicated person who enjoys autonomy; is aligned to the brand; has a visible, hands-on leadership approach, and is confident in achieving business growth.

The responsibilities of a Dealer Principal include the following tasks:

• To develop strategies to drive dealership revenue, profitability and market share in the relevant area.
• To achieve and exceed financial targets as per agreed budget.
• Ensure achievement of profit margins and financial objectives, good cash flow, forecasting, monitoring and controlled availability of vehicle and parts stock a/p projected demand.
• Build and maintain a professional relationship with vehicle manufacturer/s.
• Optimally manage and control the cross-functional areas in the dealership.
• To formulate and implement dealership practices in compliance with corporate governance and legal requirements, MOTUS policies and Daimler OEM guidelines.
• To manage assets of a dealership optimally (cash control/flow, liquidity, stock, debtors, creditors, etc.).
• Ensure high standards of quality and workmanship are delivered.
• Maintain and increase market penetration.
• To ensure customer acquisition and retention via customer focused interventions in the dealership.
• To generate enthusiasm and set an appropriate brand example in line with the franchise standards.
• To be informed and up to date regarding competitor intelligence and awareness via proper market analysis.
• Manage stock turnover ratios, stock holding values and sales to meet company objectives.
• Track the performance to measure and improve operational efficiency for the dealership.
• Facility management, ensuring compliance with OHS requirements, CI rules and general housekeeping is well always maintained.
• Develop and implement people capacity plans in line with delivery, performance objectives and budget.
• To provide effective leadership and people management to attract, develop and retain high quality and success orientated dealer staff (DP's key focus is to act as an effective “manager of managers”).
• Create a positive work climate and culture to energise employees, give meaning to work, minimise work disruption and maximise employee productivity.

Qualifications and Experience: 

Minimum Qualifications and Experience needed:

• 8+ years relevant motor industry experience, of which at least 3 years dealer operations management experience.
• Exposure to various motor industry business disciplines at the highest level within a commercial automotive environment such as business area financial management, sales, marketing, brand management and Service process and Parts knowledge is necessary.
• BCom degree NQF7+ or other relevant tertiary business/ commercial qualification – preferable.
• Recognised Management/ Leadership Diploma or Certificate – desired.
• Mercedes/Daimler brand experience – preferable.
• Valid, unendorsed driver’s license and the ability to competently & legitimately drive
• Computer literate; highly proficient in Excel, Outlook, PowerPoint and Word.
• A working knowledge of the application of OHS, NCA, CRA, FICA and other legislation and frameworks relevant to the retail motor industry.
• A working knowledge of the application of Labour legislation.
• Knowledge and ability to use relevant DMS functions.

 Skills and Personal Attributes:

• Communication: Able to communicate professionally at multiple levels in a professional, diplomatic, polite and rational manner even when under pressure.
• Interpersonal competence; effective at working with people and building relationships.
• Dealership Operations Management
• Financial Management relevant to managing a business.
• Entrepreneurial and commercial thinking.
• Customer Centricity
• Problem-solving and judgement skills
• Deciding and Initiating Action
• Conflict management
• Leadership
• Monitoring and measuring
• Improvement Orientation
• People Management and Development skills
• Persuading and Influence
• Formulating Strategies and Concepts
• Coping with pressures and setbacks
• Analysing
• Professional
• Energetic and self-motivated
• Resilient
• Results driven
• Someone who upholds professional ethics, principles and values.
• Must be assertive and mature in outlook.
• Alignment to the brand.

 Closing Date 08 May 2026