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  • Posted: Jun 4, 2025
    Deadline: Jun 30, 2025
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  • Automotive Retailer - New, Pre-owned vehicle Sales, Parts, Accessories and Servicing of major brands since 1963 across the Western Cape and South-Africa.


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    Dealer Principal - VW Hermanus

    The Dealer Principal at our Volkswagen Hermanus dealership plays a pivotal role in the overall success of our business. As a dynamic and forward-thinking leader, you will be responsible for overseeing all aspects of dealership operations to ensure profitability, exceptional customer service, and compliance with manufacturer standards and guidelines. You will lead a team of dedicated professionals to achieve our business goals and maintain our reputation as a leading dealership.

    Salary structure:

    Basic salary

    • Commission structure
    • Medical aid and provident fund benefits

    Other benefits:

    • Company car
    • Fuel allowance
    • Cell phone allowance 

    Minimum Requirements    

    • Proven experience (minimum 3 years) in a leadership role within the automotive industry, preferably as a Dealer Principal or General Manager.
    • Strong financial acumen and the ability to analyse financial data and make strategic decisions.
    • Excellent interpersonal and communication skills.
    • Exceptional leadership and team-building abilities.
    • In-depth knowledge and understanding of the VW brand and its products, services, and dealership operations.
    • Familiarity with automotive dealership software and CRM systems.
    • A commitment to upholding ethical and legal standards in all business activities.
    • Clear criminal record
    • Valid drivers lisence

    Duties and Responsibilities    

    Leadership and Management:

    • Provide strategic direction and leadership to the dealership team.
    • Foster a culture of excellence, teamwork, and customer focus.
    • Set performance targets and KPIs for each department within the dealership.
    • Develop and mentor department managers and staff.

    Financial Management:

    • Monitor and analyse financial statements and performance metrics regularly.
    • Along with the Financial Manager, implement cost control measures and revenue enhancement strategies.
    • Negotiate and manage vendor relationships to optimise costs.

    Sales and Marketing:

    • Develop and execute sales strategies to achieve sales targets and market share.
    • Monitor and adjust pricing, promotions, and inventory levels as needed.
    • Oversee advertising and marketing campaigns to drive customer traffic and brand recognition.
    • Maintain strong relationships with manufacturer representatives.

    Customer Satisfaction:

    • Ensure exceptional customer service at all touchpoints within the dealership.
    • Address customer concerns and resolve escalated issues promptly.
    • Promote customer loyalty and retention through effective CRM strategies.

    Compliance and Legal:

    • Ensure the dealership operates in compliance with all relevant laws and regulations.
    • Uphold the manufacturers standards and guidelines for dealership operations.
    • Oversee vehicle inventory management and ensure accurate record-keeping.

    Facility and Resource Management:

    • Oversee facility maintenance and improvements.
    • Manage dealership resources efficiently, including personnel, equipment, and technology.
    • Implement environmentally responsible practices in line with sustainability initiatives.

    Deadline:18th June,2025

    Check how your CV aligns with this job

    Method of Application

    Interested and qualified? Go to Rola Motor Group on rola.erecruit.co to apply

    Build your CV for free. Download in different templates.

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