Dealer Principal - VW Hermanus at Rola Motor Group

The Dealer Principal at our Volkswagen Hermanus dealership plays a pivotal role in the overall success of our business. As a dynamic and forward-thinking leader, you will be responsible for overseeing all aspects of dealership operations to ensure profitability, exceptional customer service, and compliance with manufacturer standards and guidelines. You will lead a team of dedicated professionals to achieve our business goals and maintain our reputation as a leading dealership.

Salary structure:

Basic salary

• Commission structure
• Medical aid and provident fund benefits

Other benefits:

• Company car
• Fuel allowance
• Cell phone allowance 

Minimum Requirements    

• Proven experience (minimum 3 years) in a leadership role within the automotive industry, preferably as a Dealer Principal or General Manager.
• Strong financial acumen and the ability to analyse financial data and make strategic decisions.
• Excellent interpersonal and communication skills.
• Exceptional leadership and team-building abilities.
• In-depth knowledge and understanding of the VW brand and its products, services, and dealership operations.
• Familiarity with automotive dealership software and CRM systems.
• A commitment to upholding ethical and legal standards in all business activities.
• Clear criminal record
• Valid drivers lisence

Duties and Responsibilities    

Leadership and Management:

• Provide strategic direction and leadership to the dealership team.
• Foster a culture of excellence, teamwork, and customer focus.
• Set performance targets and KPIs for each department within the dealership.
• Develop and mentor department managers and staff.

Financial Management:

• Monitor and analyse financial statements and performance metrics regularly.
• Along with the Financial Manager, implement cost control measures and revenue enhancement strategies.
• Negotiate and manage vendor relationships to optimise costs.

Sales and Marketing:

• Develop and execute sales strategies to achieve sales targets and market share.
• Monitor and adjust pricing, promotions, and inventory levels as needed.
• Oversee advertising and marketing campaigns to drive customer traffic and brand recognition.
• Maintain strong relationships with manufacturer representatives.

Customer Satisfaction:

• Ensure exceptional customer service at all touchpoints within the dealership.
• Address customer concerns and resolve escalated issues promptly.
• Promote customer loyalty and retention through effective CRM strategies.

Compliance and Legal:

• Ensure the dealership operates in compliance with all relevant laws and regulations.
• Uphold the manufacturers standards and guidelines for dealership operations.
• Oversee vehicle inventory management and ensure accurate record-keeping.

Facility and Resource Management:

• Oversee facility maintenance and improvements.
• Manage dealership resources efficiently, including personnel, equipment, and technology.
• Implement environmentally responsible practices in line with sustainability initiatives.

Deadline:18th June,2025