Digital and Communications Coordinator at Country Bird Holdings Ltd (CBH)

Job Advert Summary    

The Digital Communications Coordinator, a key member of the Sales & Marketing team, is responsible for enhancing the brand image and maintaining effective internal and external communication channels. Acting as a liaison between stakeholders such as customers, suppliers, employees, and the media, this role ensures consistent messaging and fosters positive relationships to drive business growth

Minimum Requirements    

• Bachelor’s degree in Marketing, Communications, Journalism, Commerce or a related field.
• Minimum of 2-3 years of experience in social media management, preferably within the poultry or FMCG industry.
• Experience in the planning and execution of online and social communication actions.
• Excelled written and verbal communication skills (English & Afrikaans)
• Good interpersonal skills
• Willing to travel and sleep out.
• Valid driver's licence and own transport
• Experience in the analysis of market segments and target markets.
• Understanding of marketing principles, digital marketing trends, and public relations strategies.
• High attention to detail.
• Proficiency in content creation tools and social media management platforms.
• Ability to multitask and prioritize effectively.

Duties and Responsibilities    

• Content Creation, Editing and strategy
• Develop compelling content for various marketing materials, including websites, social media posts, newsletters, press releases, and advertising materials.
• Editing of certain copy materials such as packaging information, emails etc. when required.
• Assist Marketing team in developing and implementing a communications strategy designed to further company objectives.

Internal Communication

• Facilitate internal communication initiatives to align with company goals and promote a positive corporate culture.
• Disseminate important information.
• Foster a positive corporate culture.
• Edit and coordinate the quarterly company newsletter to keep employees informed.

Social Media Management

• Manage social media platforms to engage with the audience,
• Increase brand awareness, and drive traffic to digital assets.
• Drive traffic to the company's digital asset

Market Research and Reporting

• Conduct market research and competitor analysis to identify trends and opportunities for growth on social media.
• Monitor analytics and create reports detailing the successes and failures of communications campaigns and strategies.

Public Relations

• Build relationships with media outlets, handle media inquiries, and establish strategic partnerships to enhance brand reputation.