Digital Commerce Specialist at SMD Technologies

Role Overview

• SMD Technologies is building a suite of first-party digital platforms spanning direct-to-consumer (D2C) stores, category-led ecommerce sites, and a B2B ordering portal.
• We’re looking for a hands-on operator who thrives on running online marketing, improving website performance, and watching the numbers move. You’ll actively manage campaigns, optimise traffic and conversion, and transform platforms into consistent sales engines.
• You’ll coordinate internal teams and external partners to ship improvements fast, keep platforms stable, and drive commercial performance—with clear reporting into the Head of E-commerce.

What You’ll Do

Hands-On Online Marketing & Growth

• Plan, launch, and optimise Google Ads campaigns (Search, Shopping, Performance Max) to drive profitable sales
• Own Google Merchant Centre feed health—diagnostics, optimisation, and best-practice product feed structure
• Manage GA4 and Google Tag Manager to ensure clean tracking, conversion accuracy, and actionable event data
• Partner with Creative and Marketing to brief ads, offers, and landing pages that match intent and convert
• Monitor performance daily and make fast, practical optimisations to improve ROI

Sales Performance & Conversion Optimisation

• Drive revenue, gross profit contribution, conversion rate, AOV, and repeat purchase across D2C and category sites
• Improve the full ecommerce funnel: landing pages → product pages → onsite search → cart → checkout → post-purchase
• Build and run a promo and trading calendar: seasonal pushes, bundles, upsells, clearance plans, and tactical offers
• Identify growth opportunities in product mix, pricing presentation, onsite merchandising, and customer journeys

Platform Management

• Manage ecommerce platforms day-to-day (WooCommerce preferred; strong experience on Magento, Shopify, or similar is acceptable)
• Keep sites fast, stable, and conversion-friendly with solid SEO hygiene and clean tracking
• Translate commercial needs into clear developer briefs and acceptance criteria
• Coordinate updates and launches: testing, tracking validation, and post-launch monitoring

B2B Portal Adoption & Optimisation

• Improve the B2B portal experience to increase adoption and reduce manual admin for sales teams

Help shape and roll out workflows and features:

• Personalised pricing
• Bulk ordering
• Stock visibility
• Order histories & reordering
• Role-based access
• Credit limits (where applicable)
• Partner with Sales and Key Account Managers to align portal priorities to real buyer needs and commercial goals

Coordination & Delivery

• No coding required but understanding of basic code / API usage is beneficial
• Coordinate internal developers and external vendors—keep delivery moving
• Support reliable integrations between sites/portals and SMD internal systems via APIs and connected services
• Spot issues early, prioritise fixes, and remove blockers impacting sales, tracking, customer experience, or fulfilment

Reporting & Insights

• Own reporting across all platforms: sales, margin, traffic, channel performance, ROI, conversion, basket metrics, customer behaviour, and site health
• Maintain dashboards and produce weekly performance updates with actions and priorities
• Run a steady testing loop: measure → learn → improve → repeat

Key Stakeholders

• Marketing & Creative — Campaigns, assets, landing pages, content
• Product Development — Range, launches, stock priorities
• Sales & Key Account Managers — B2B portal adoption, trade priorities
• Customer Service — Feedback and friction points
• Logistics & Operations — Fulfilment performance
• Dev Team & External Vendors — Delivery and fixes

Requirements

Minimum Qualifications

• 3–5+ years experience in ecommerce, digital commerce, performance marketing, or digital sales
• Strong hands-on capability with Google Ads, GA4, Tag Manager, and Merchant Centre
• Experience managing an ecommerce platform (WooCommerce preferred; Magento, Shopify, or similar acceptable)

Solid understanding of ecommerce growth levers:

• CRO fundamentals
• SEO hygiene
• Product merchandising
• Feeds & tracking
• Promotional mechanics
• Comfortable coordinating developers and agencies without being a coder yourself
• Strong organisational skills with a track record of owning outcomes

Nice-to-Haves

• Experience in consumer electronics or multi-brand retail environments
• Exposure to wholesale buyer behaviour and trade account workflows
• Mobile-first optimisation experience
• Experience improving product data quality and structured merchandising at scale
• Ready to drive digital commerce at SMD Technologies? We’d love to hear from you.