Digital Communications Officer at The Market Theatre Foundation

Key Performance Measures
Stakeholder Relations

• Maintaining and updating the existing customer database.
• Increasing the customer database through innovative means.
• Continuously work through the existing data to ensure it is up to date.
• Review all returns post a mailing to make any corrections necessary.
• When and if a membership scheme is launched, take responsibility for the management of the membership scheme.
• Provide input on SMS and advert texts.
• Distribution of SMSs and bulk email for all productions and events emails for all productions and events.
• Respond to queries from external stakeholders. 

Create and Coordinate Internal and External Newsletters

• Writing and compilation of internal and external newsletters.
• Develop, design, and produce corporate newsletters and other promotional direct mail items as directed by the marketing plan.
• Analyze consumer behaviours and market trends, adjusting email and advertising campaigns based on current knowledge.

Content generation and coordinating the content generation and functionality of the MTF website

• Coordinating the content generation and functionality of the Market Theatre website including photo uploads and press-related stories to enhance the time spent on the site.
• Ensure that all production information, event information, exhibition, readings and all other events are updated on the website.
• Ensure all information submitted is correct.
• Ensure that website is maintained always.
• Prepare analytics summaries once a month.
• Ensure links to forms are functional.
• Advise webmaster on SEO compliant website.

Social Media Strategy

• Create, implement, and manage comprehensive social media strategies for the Market Theatre.
• Research into new and alternative ways to leverage social media activities and experiment with these.
• Monitor trends in social media, social media tools, applications and channels and apply that research.
• Measure and report on the impact of social media on the overall marketing efforts.
• Blogging, content generation, engagement, social networking (for productions and events), community development projects and management of the digital space for the Market Theatre.
• Created strategic plans to achieve engagement and conversions across social media platforms and digital ads.
• Measure and report on digital marketing campaign performance, gained insights and compared results against goals to identify strengths and weaknesses.
• Evaluate and enhance content of online pages, blog posts and social media platforms.
• Collaborate with sales and marketing leaders to devise social media campaigns and coordinate with advertising.
• Manage social media accounts by composing content, engaging with followers in comments, monitoring activities and researching trends.

Conceptualize and Produce Beyond the Story for YouTube channel.

• Conceptualize the look and feel.
• Brief the videographer on the treatment of video.
• Compile storyboard for briefing videographer.
• Give feedback to the videographer for editing purposes.
• Source videographer services.
• Google Ads plan and execution.
• SEO optimization.
• YouTube channel adverts and conceptualization as well as content creation.

Events Management

• Conceptualize, promote, and manage events, e.g.
• Social Media Nights.
• Influencer Nights.
• Compile and Manage list and RSVP.
• Arrange Catering.
• Décor for events.

Budgeting and Reporting

• Utilizing budget efficiently without incurring overspending as allocated by Line Manager.
• Manage social media expenses on Market Theatre credit. Give monthly reports of usage.
• Monthly budget reports to be forwarded to the Line Manager.
• Google Analytics reporting.
• SEO reporting.

Desired Experience &Qualification
PREFERRED QUALIFICATIONS, SKILLS, EXPERIENCE
EDUCATION

• Relevant Diploma/Degree, (NQF 6/7) – Public Relations, Communication, Journalism,
• Copywriting
• Certificate – IT

EXPERIENCE

• 5 - 8 years of experience in Digital communications and database.