Digital Communications Specialist at Kontak Recruitment

• An established South African direct-selling organisation operating through a nationwide distributor network. The business supports entrepreneurial individuals by providing access to structured income opportunities, operational support, and compliance guidance. With a strong footprint in South Africa and selected Rest of Africa markets, the organisation places a strong focus on innovation, audience engagement, and impactful brand communication.
• We are recruiting an experienced Digital Communications Specialist to lead and execute digital communication strategies across campaigns, platforms, and internal communication initiatives. This role is highly collaborative and combines campaign planning, communication strategy, stakeholder coordination, and digital content execution within a fast-paced marketing environment.
• The successful candidate will be responsible for developing campaign communication plans, coordinating creative execution, ensuring quality control, and optimising audience engagement through data-driven insights and digital best practices.
• This is an office-based role.

Minimum Requirements:

• Degree or Diploma in Marketing, Digital Marketing, Brand Communication, Media, Advertising, or related field.
• 5+ years’ experience within digital communications, campaign management, social media, or integrated marketing environments.
• Experience developing and executing communication plans, campaign rollouts, and content calendars.
• Strong experience creating campaign concepts, storyboards, briefing documents, and rollout plans.
• Experience working within fast-paced retail, FMCG, or high-volume marketing environments.
• Experience collaborating with Creative, Production, PR, Influencer, Merchandising, and Digital teams.
• Strong understanding of digital communication channels, social media platforms, and content optimisation principles.
• Experience using workflow and project management systems such as ClickUp, Coda, or similar tools.
• Exposure to AI-supported tools and modern digital workflow processes advantageous.

Key Competencies:

• Strong planning, organisational, and multi-project coordination skills.
• Excellent communication and stakeholder management ability.
• Strong ownership, accountability, and follow-through across deliverables.
• Highly detail-oriented with strong quality control capability.
• Strong analytical and problem-solving ability.
• Creative and commercially aware mindset.
• Ability to work under pressure while managing multiple deadlines.
• Strong understanding of digital storytelling, social media, and audience engagement.
• Adaptable, proactive, and solutions-driven approach.

Duties and Responsibilities:

Digital Communication Planning & Campaign Development

• Develop communication plans, platform rollouts, and campaign structures aligned to marketing objectives.
• Build campaign concepts, messaging flows, storyboards, and rollout plans.
• Prepare production-ready briefing documents and campaign communication plans.
• Ensure all messaging, products, pricing, and campaign details are accurately reflected across communication channels.

Campaign Execution & Workflow Coordination

• Manage campaign communication execution from planning through to post-campaign review.
• Create, assign, and track campaign deliverables, timelines, and approvals.
• Monitor campaign progress and proactively escalate risks or delays.
• Maintain accurate campaign trackers, calendars, and communication documentation.

Quality Control & Brand Alignment

• Review messaging, visuals, formatting, claims, pricing, and links for accuracy prior to publication.
• Ensure all communication aligns with brand tone, standards, and approval processes.
• Monitor live campaigns to ensure final execution aligns with approved content and creative direction.

Creative Direction & Production Coordination

• Provide creative and communication direction aligned to campaign objectives.
• Coordinate briefing processes with designers, videographers, editors, copywriters, and production teams.
• Support content shoots including planning, preparation, and production oversight.
• Review creative outputs to ensure audience relevance and platform suitability.

Performance Analysis & Optimisation

• Monitor campaign and content performance across digital platforms.
• Analyse audience behaviour, engagement trends, and campaign analytics.
• Compile reports and provide recommendations to improve campaign effectiveness and platform performance.
• Identify opportunities for innovation, optimisation, and continuous improvement.

PR, Influencer & Stakeholder Coordination

• Coordinate PR and influencer communication aligned to campaigns and launches.
• Support influencer briefing, communication tracking, and content alignment.
• Collaborate closely with Marketing, Creative, Merchandising, Production, PR, and Digital teams to ensure operational alignment and successful campaign delivery.

Strategic Innovation & Continuous Improvement

• Research industry trends, audience behaviour, and platform developments to maintain relevance and innovation.
• Recommend improvements to communication workflows, campaign execution, and audience engagement strategies.
• Explore AI-supported tools and modern workflows to improve efficiency and content quality.