Digital Engagement and Website Manager(Johannesburg or Cape Town) at Philip Morris International

Your ‘day to day’

• Develop and implement strategic and tactical goals for eCRM and website management across all Reduced-Risk Products (RRPs).
• Ensure a seamless customer journey from acquisition to retention, enhancing lifetime value.
• Collaborate with Customer Insight & Retention teams for retention strategies.
• Analyse data alongside Marketing and Customer Experience teams to improve operational performance. Design and handle eCRM journeys in collaboration with local and global teams.
• Implement standard methodologies in eCRM and website management for business growth.
• Engage with partners for business requirements and strategies.
• Lead content generation and provide regular performance reports and market insights.
• Flexible planning and execution of eCRM communications for cultivate and retention programs.
• Develop A/B testing strategies to improve engagement metrics.
• Manage workflow processes in marketing/sales cycles with close collaboration across teams.
• Data management for campaign segmentation and consumer insights.
• Develop strategies for customer acquisition and retention.
• Lead all aspects of website and landing page optimization for mobile and desktop.
• Collaborate for content creation, funnel mapping, and performance analysis.

Who we’re looking for

• Completed degree in a relevant field
• Project Management certification will advantageous
• Solid working experience within a corporate environment
• 5+ years' experience in website management and development team leadership
• 5+ years' experience in User Experience (UX) on various platforms.
• 3+ years’ people management experience
• Strong analytical skills with proficiency in Google Analytics and other analytics tools.
• Proficiency in Salesforce Commerce Cloud and understanding of SEO optimization techniques.
• Project management skills, with a focus on managing multiple tasks and deadlines.
• Experience in conversion rate optimization (CRO) and A/B testing tools (e.g., Unbounce, Lead Pages, Optimizely).
• Expertise in CRO and organic search concepts.
• Advanced knowledge of HTML and CSS for email deployment.
• Salesforce and Salesforce Marketing Cloud expertise.
• Experience with audience segmentation and database management.
• Strong problem-solving, creative, and negotiation skills.
• Solid track record in managing cross-functional teams and stakeholders.