Digital Growth & Transformation Lead at Publicis Groupe

Overview

• The Digital Growth & Transformation Lead is responsible for accelerating the client’s digital growth, marketing transformation and capability evolution by integrating the client’s' infrastructure, data, technology and operating model with Publicis capabilities, solutions and intellectual property.The role acts as the strategic growth architect and transformation integrator across media, commerce, data, identity, AI, measurement, creator ecosystems and marketing technology.

Responsibilities

Growth & Transformation Strategy

• Lead the development and execution of the client’s' digital growth and transformation agenda by:
• Assessing current marketing, data, commerce and technology capabilities.
• Identifying capability, process and infrastructure gaps.
• Developing multi-year transformation roadmaps.
• Building business cases and investment plans.
• Prioritising initiatives based on commercial impact.
• Defining future-state operating models and capability architectures.

Client Ecosystem Enablement & Capability Integration

• Design and orchestrate the integration of Publicis capabilities into the client’s' marketing ecosystem.
• Identify capability gaps within the client's ecosystem.
• Assess readiness for capability deployment.
• Connect appropriate Publicis solutions to business challenges.
• Build adoption and integration plans.
• Ensure long-term capability transfer and sustainability.

Digital, AI & Marketing Maturity Transformation

• Establish and govern the client’s' maturity journey through structured assessment frameworks.
• Develop maturity frameworks and benchmarks.
• Conduct quarterly assessments.
• Define improvement initiatives.
• Monitor progress against targets.
• Present executive scorecards.

Data, Identity & Measurement Transformation

• Advance marketing effectiveness through modern measurement, identity and data frameworks.

Responsibilities

• Develop enterprise-wide measurement frameworks.
• Define performance governance structures.
• Champion identity-led planning approaches.
• Build audience and data strategies.
• Modernise marketing effectiveness measurement.
• Integrate first-party data capabilities.

Commerce, Retail Media & Connected Growth

• Partner with specialist Publicis teams to accelerate commercial growth initiatives.

Responsibilities

• Identify commerce transformation opportunities.
• Build retail media growth strategies.
• Connect media investment to commercial outcomes.
• Develop full-funnel growth architectures.
• Embed measurement across commerce ecosystems.
• Outcomes
• Revenue Growth
• Commerce Contribution Growth
• Retail Media Optimisation
• Improved Consumer Acquisition
• Enhanced Customer Lifetime Value
• Note
• The role governs and accelerates commerce transformation initiatives but does not directly execute commerce activations.

AI Transformation & Future Readiness

• Lead the client’s' AI transformation agenda.

Responsibilities

• Develop AI maturity frameworks.
• Build AI transformation roadmaps.
• Prioritise AI use cases.
• Drive AI adoption across functions.
• Establish AI governance principles.
• Identify automation opportunities.
• Evaluate emerging technologies and Agentic AI opportunities.

Marketing Operating Model Transformation

• Design future-state marketing operating models to improve agility, effectiveness and governance.
• Areas
• Organisation Design
• Governance Structures
• Decision Rights
• Ways of Working
• Centres of Excellence
• Agency Ecosystem Integration
• Process Automation
• Deliverables
• Operating Model Blueprint
• Governance Framework
• Service Catalogue
• RACI Framework
• Future-State Organisation Design

Executive Consulting & Stakeholder Leadership

• Act as trusted advisor to senior client stakeholders.

Responsibilities

• Lead transformation workshops.
• Present innovation roadmaps.
• Facilitate executive alignment.
• Develop board-level presentations.
• Guide investment decisions.
• Communicate transformation progress.

Transformation Governance & Value Realisation

• Establish governance structures that ensure transformation investments deliver measurable results.
• Responsibilities
• Chair Transformation Steering Committees.
• Monitor roadmap delivery.
• Track adoption and compliance.
• Measure business outcomes.
• Report progress to executive stakeholders.
• Ensure benefits realisation.

Qualifications

• 10+ years' experience in digital transformation, media, marketing technology, consulting, commerce or data-driven marketing.
• Experience working with large FMCG or retail organisations.
• Proven success designing and leading transformation programmes.
• Strong understanding of media, commerce, data, identity and technology ecosystems.
• Experience engaging C-suite stakeholders.
• Strong commercial acumen and business case development experience.
• Demonstrated ability to integrate multiple specialist capabilities into a unified client transformation agenda.