Careers at Publicis Groupe

Overview

• The Account Director is the senior client lead responsible for the strategic, commercial, and operational success of a major automotive account.
• The role partners with senior client stakeholders and integrated agency teams to deliver effective brand, retail, digital, social, dealer, and launch campaigns that support both brand health and commercial objectives.
• The position requires strong automotive category knowledge, an understanding of market dynamics and customer journeys, and the ability to translate client business priorities into clear agency direction and excellent creative work.

Responsibilities

Client Leadership & Strategic Partnership

• Act as the senior day-to-day client lead and trusted advisor.
• Build strong relationships with Marketing Directors, Brand Managers, Product Managers and Dealer Network stakeholders.
• Understand the client’s business drivers, sales targets, product plans, and competitive landscape.
• Influence client decision-making through strategic recommendations.
• Lead quarterly business reviews and annual planning sessions.
• Drive client satisfaction and long-term partnership growth.

Automotive Brand Stewardship

• Maintain a deep understanding of product launches, retail promotions, dealer communications, customer lifecycle marketing, ownership, and aftersales journeys.
• Ensure campaigns align with brand guidelines, positioning, and commercial objectives.
• Support vehicle launch strategies and integrated go-to-market planning.

Integrated Campaign Leadership

• Lead the development and delivery of integrated campaigns across ATL, digital, social media, PR, experiential, dealer marketing, and content production.
• Translate business challenges into clear strategic and creative briefs.
• Ensure creative work addresses both brand and sales objectives.
• Champion innovation and identify opportunities to improve campaign effectiveness.

Team & Agency Leadership

• Ensure effective workload allocation and resource planning.
• Foster strong collaboration between Client Service, Strategy, Creative, Production, Media, and Digital teams.
• Guide teams with clarity, accountability, and a focus on high-quality delivery.

Operational & Commercial Excellence

• Ensure flawless execution across projects and campaigns.
• Maintain quality control throughout the delivery process.
• Manage timelines, risks, and stakeholder expectations.
• Resolve issues proactively and efficiently.
• Ensure compliance with agency processes and governance.
• Support revenue, margin, and profitability management for the account.

Qualifications

Key Skills & Competencies

• Strategic brand and business leadership, with the ability to connect client objectives to agency delivery.
• Executive-level client management, presentation, influencing, and relationship-building skills.
• Strong automotive market understanding, including dealer networks, launches, retail activity, CRM, ownership, and aftersales communications.
• Integrated campaign leadership across ATL, digital, media, social, content, production, PR, and experiential channels.
• Commercial acumen, including financial accountability, revenue management, and margin awareness.
• Multi-disciplinary team leadership, resource planning, and collaborative ways of working.

Experience Required
Essential

• 8–12+ years' experience in a creative, advertising, or integrated communications agency.
• Minimum 3–5 years in a senior client leadership role.
• Proven management of large-scale integrated campaigns.

Highly Preferred

• Automotive experience across OEMs, dealer networks, vehicle launches, retail campaigns, and aftersales marketing.
• Experience working with regional or multinational automotive brands.
• Experience leading integrated agency teams across ATL, Digital, and Media.

What Success Looks Like

• The client regards the Account Director as a strategic business partner.
• Revenue and profitability growth are consistent and well managed.
• Client needs are anticipated and converted into meaningful business growth opportunities.
• The Account Director operates at a level ready for progression to Group Account Director.
   

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Overview

• The Digital Growth & Transformation Lead is responsible for accelerating the client’s digital growth, marketing transformation and capability evolution by integrating the client’s' infrastructure, data, technology and operating model with Publicis capabilities, solutions and intellectual property.The role acts as the strategic growth architect and transformation integrator across media, commerce, data, identity, AI, measurement, creator ecosystems and marketing technology.

Responsibilities

Growth & Transformation Strategy

• Lead the development and execution of the client’s' digital growth and transformation agenda by:
• Assessing current marketing, data, commerce and technology capabilities.
• Identifying capability, process and infrastructure gaps.
• Developing multi-year transformation roadmaps.
• Building business cases and investment plans.
• Prioritising initiatives based on commercial impact.
• Defining future-state operating models and capability architectures.

Client Ecosystem Enablement & Capability Integration

• Design and orchestrate the integration of Publicis capabilities into the client’s' marketing ecosystem.
• Identify capability gaps within the client's ecosystem.
• Assess readiness for capability deployment.
• Connect appropriate Publicis solutions to business challenges.
• Build adoption and integration plans.
• Ensure long-term capability transfer and sustainability.

Digital, AI & Marketing Maturity Transformation

• Establish and govern the client’s' maturity journey through structured assessment frameworks.
• Develop maturity frameworks and benchmarks.
• Conduct quarterly assessments.
• Define improvement initiatives.
• Monitor progress against targets.
• Present executive scorecards.

Data, Identity & Measurement Transformation

• Advance marketing effectiveness through modern measurement, identity and data frameworks.

Responsibilities

• Develop enterprise-wide measurement frameworks.
• Define performance governance structures.
• Champion identity-led planning approaches.
• Build audience and data strategies.
• Modernise marketing effectiveness measurement.
• Integrate first-party data capabilities.

Commerce, Retail Media & Connected Growth

• Partner with specialist Publicis teams to accelerate commercial growth initiatives.

Responsibilities

• Identify commerce transformation opportunities.
• Build retail media growth strategies.
• Connect media investment to commercial outcomes.
• Develop full-funnel growth architectures.
• Embed measurement across commerce ecosystems.
• Outcomes
• Revenue Growth
• Commerce Contribution Growth
• Retail Media Optimisation
• Improved Consumer Acquisition
• Enhanced Customer Lifetime Value
• Note
• The role governs and accelerates commerce transformation initiatives but does not directly execute commerce activations.

AI Transformation & Future Readiness

• Lead the client’s' AI transformation agenda.

Responsibilities

• Develop AI maturity frameworks.
• Build AI transformation roadmaps.
• Prioritise AI use cases.
• Drive AI adoption across functions.
• Establish AI governance principles.
• Identify automation opportunities.
• Evaluate emerging technologies and Agentic AI opportunities.

Marketing Operating Model Transformation

• Design future-state marketing operating models to improve agility, effectiveness and governance.
• Areas
• Organisation Design
• Governance Structures
• Decision Rights
• Ways of Working
• Centres of Excellence
• Agency Ecosystem Integration
• Process Automation
• Deliverables
• Operating Model Blueprint
• Governance Framework
• Service Catalogue
• RACI Framework
• Future-State Organisation Design

Executive Consulting & Stakeholder Leadership

• Act as trusted advisor to senior client stakeholders.

Responsibilities

• Lead transformation workshops.
• Present innovation roadmaps.
• Facilitate executive alignment.
• Develop board-level presentations.
• Guide investment decisions.
• Communicate transformation progress.

Transformation Governance & Value Realisation

• Establish governance structures that ensure transformation investments deliver measurable results.
• Responsibilities
• Chair Transformation Steering Committees.
• Monitor roadmap delivery.
• Track adoption and compliance.
• Measure business outcomes.
• Report progress to executive stakeholders.
• Ensure benefits realisation.

Qualifications

• 10+ years' experience in digital transformation, media, marketing technology, consulting, commerce or data-driven marketing.
• Experience working with large FMCG or retail organisations.
• Proven success designing and leading transformation programmes.
• Strong understanding of media, commerce, data, identity and technology ecosystems.
• Experience engaging C-suite stakeholders.
• Strong commercial acumen and business case development experience.
• Demonstrated ability to integrate multiple specialist capabilities into a unified client transformation agenda.
   

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Role purpose

• Owns the strategic media answer. Defines where growth will come from, what audience or behaviour must change, what JTBD media must solve, and what strategic principles should guide the media response.

Scope of role

• Strategic interpretation of client briefs
• Category and competitive analysis
• Growth source definition
• JTBD refinement
• Strategic audience hypothesis
• Strategic media principles
• Strategic KPI logic
• PCA interpretation from a growth perspective

Responsibilities

Core accountabilities

• Interpret the client brief into a clear media growth challenge.
• Understand category dynamics, competition, brand position and consumer behaviour.
• Define the source of growth: recruit, switch, retain, increase frequency, trade-up or cross-sell.
• Define the strategic audience hypothesis.
• Define the role media must play in solving the business problem.
• Provide the Journey Planner with clear strategic direction.
• Define strategic KPI logic before planning begins.
• Participate in PCA and identify strategic implications for future campaigns.

Decision rights

• Growth source logic.
• Strategic JTBD interpretation.
• Strategic audience prioritisation.
• Media strategy principles.
• Strategic KPI rationale.
• Strategic implications from PCA.

What this role is not

• Building detailed TV, OOH, search, social or programmatic schedules.
• Negotiating with media owners.
• Loading plans into systems.
• Chasing creative assets.
• Reconciling invoices.
• Trafficking campaigns.
• Producing routine weekly reports.

Qualifications

• 6–9 years leading strategy for major campaigns or clients.
• Bachelor’s Degree or Diploma in Marketing, Advertising, Communications, Media Studies, Business, Economics, Statistics, or a related field.
• Google Ads Certifications (Search, Display, Video, Measurement, Analytics).
• Google Analytics (GA4) Certification.
• Meta Blueprint Certification.
• DV360, CM360, Amazon Ads, or other programmatic platform certifications advantageous.
• Relevant postgraduate qualification (Honours, MBA, Master's Degree, or equivalent) would be advantageous.
• Experience using audience and research tools such as BrandMapp, GWI, Telmar, YouGov, Nielsen, or equivalent.
   

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Overview

• Approved digital media plans developed in the correct Microsoft Word template, with accurate formatting, spelling, branding, formulas, costs, fees and KPI assumptions.
• One consolidated ATL and digital media plan that reflects the complete approved media mix and total campaign budget.
• Documented benchmark and buying-objective inputs validated with the relevant performance and channel specialists.
• Correct ROAR Workfront project setup, status management and supporting planning documentation.
• Growth OS-compliant taxonomy aligned across plans, platforms, tracking, reporting and billing references.
• Complete PowerHub implementation briefs for all execution specialists and channel teams.
• Integrated ATL and digital chase lists with complete specifications, deadlines and delivery requirements.
• Creative receipt and material-status trackers with clear escalation of missing or rejected assets.
• Tagging, tracking and launch-readiness checklists, including landing-page and conversion-event validation.
• Supplying of proof of setup, proof of flighting as per the media plan
• Live business-unit flowplan updates showing planned, committed, forecast and actual spend and campaign status.
• Actualised media schedules and complete monthly billing packs submitted to buyers or finance within agreed deadlines.
• Complete internal and third-party post-campaign reporting inputs, supporting evidence and documented planning learnings.
• Media-vendor, preferred-supplier and trading-alignment notes relevant to the assigned portfolio.

Responsibilities

• Strategy receipt, interrogation and implementation readiness
• Digital media plan development and document quality
• Costing, technology fees, formulas and commercial accuracy
• Buying objectives, formats, rates and performance benchmarks
• Integrated media-plan consolidation and approval control
• ROAR Workfront, Growth OS taxonomy and PowerHub handover
• Integrated chase list, creative specifications and material management
• Tagging, tracking, trafficking and campaign launch readiness
• Flowplan actualisation, schedule actualisation and billing packs
• Reporting, optimisation and post-campaign learning
• Media-vendor, preferred-supplier and trading alignment
• Business-unit visibility, collaboration and operational hygiene

Qualifications

• Minimum 3 to 5 years of digital, performance or integrated media planning experience, preferably within a media agency environment.
• Proven experience translating approved media strategies into detailed, client-ready digital media plans and schedules.
• Experience planning across major digital channels such as paid social, programmatic display and video, online video, search, digital audio, publishers, content partnerships or other relevant digital environments.
• Experience applying digital pricing models, technology and verification fees, performance benchmarks, delivery calculations and media-plan formulas.
• Experience consolidating digital and ATL inputs into one integrated campaign plan and managing approval and version control.
• Experience using project-management, taxonomy, execution-briefing or campaign-workflow systems; direct experience with ROAR Workfront, Growth OS or PowerHub is advantageous.
• Experience developing creative chase lists, managing platform specifications, coordinating material delivery and working with Ad Operations or execution specialists on tags and tracking.
• Experience maintaining flowplans, actualising media schedules, reconciling spend, managing purchase-order alignment and preparing billing packs.
• Experience obtaining and coordinating post-campaign reporting from platform teams, media owners and third-party partners.
• Comfortable working with strategists, ATL planners, BUDs, buyers, trading teams, performance specialists, finance, creative agencies, media owners and senior internal stakeholders.