Digital Planner at Publicis Groupe

Overview

• Approved digital media plans developed in the correct Microsoft Word template, with accurate formatting, spelling, branding, formulas, costs, fees and KPI assumptions.
• One consolidated ATL and digital media plan that reflects the complete approved media mix and total campaign budget.
• Documented benchmark and buying-objective inputs validated with the relevant performance and channel specialists.
• Correct ROAR Workfront project setup, status management and supporting planning documentation.
• Growth OS-compliant taxonomy aligned across plans, platforms, tracking, reporting and billing references.
• Complete PowerHub implementation briefs for all execution specialists and channel teams.
• Integrated ATL and digital chase lists with complete specifications, deadlines and delivery requirements.
• Creative receipt and material-status trackers with clear escalation of missing or rejected assets.
• Tagging, tracking and launch-readiness checklists, including landing-page and conversion-event validation.
• Supplying of proof of setup, proof of flighting as per the media plan
• Live business-unit flowplan updates showing planned, committed, forecast and actual spend and campaign status.
• Actualised media schedules and complete monthly billing packs submitted to buyers or finance within agreed deadlines.
• Complete internal and third-party post-campaign reporting inputs, supporting evidence and documented planning learnings.
• Media-vendor, preferred-supplier and trading-alignment notes relevant to the assigned portfolio.

Responsibilities

• Strategy receipt, interrogation and implementation readiness
• Digital media plan development and document quality
• Costing, technology fees, formulas and commercial accuracy
• Buying objectives, formats, rates and performance benchmarks
• Integrated media-plan consolidation and approval control
• ROAR Workfront, Growth OS taxonomy and PowerHub handover
• Integrated chase list, creative specifications and material management
• Tagging, tracking, trafficking and campaign launch readiness
• Flowplan actualisation, schedule actualisation and billing packs
• Reporting, optimisation and post-campaign learning
• Media-vendor, preferred-supplier and trading alignment
• Business-unit visibility, collaboration and operational hygiene

Qualifications

• Minimum 3 to 5 years of digital, performance or integrated media planning experience, preferably within a media agency environment.
• Proven experience translating approved media strategies into detailed, client-ready digital media plans and schedules.
• Experience planning across major digital channels such as paid social, programmatic display and video, online video, search, digital audio, publishers, content partnerships or other relevant digital environments.
• Experience applying digital pricing models, technology and verification fees, performance benchmarks, delivery calculations and media-plan formulas.
• Experience consolidating digital and ATL inputs into one integrated campaign plan and managing approval and version control.
• Experience using project-management, taxonomy, execution-briefing or campaign-workflow systems; direct experience with ROAR Workfront, Growth OS or PowerHub is advantageous.
• Experience developing creative chase lists, managing platform specifications, coordinating material delivery and working with Ad Operations or execution specialists on tags and tracking.
• Experience maintaining flowplans, actualising media schedules, reconciling spend, managing purchase-order alignment and preparing billing packs.
• Experience obtaining and coordinating post-campaign reporting from platform teams, media owners and third-party partners.
• Comfortable working with strategists, ATL planners, BUDs, buyers, trading teams, performance specialists, finance, creative agencies, media owners and senior internal stakeholders.