Digital Mareting Specialist at Travelopia

Summary

Sunsail and The Moorings are incredible brands offering customers unique holiday experiences out on the water. With over 50 years’ experience, we are the industry leaders in yacht charter. From independent sailing holidays to power yacht charters and all-inclusive crewed yachts, we strive to offer our customers a 5 star service. Operating across the globe, we pride ourselves on providing unforgettable memories that last a lifetime, with 20 + Destinations Worldwide, 5 Star Sailing Experiences, Loyalty Rewards, Full-Service Travel Assistance, Award Winning Catamarans and a Tradition of Excellence. The secret to our success within the yacht industry lies in our exceptional teams, we’re united by the same mission: to have fun while creating extraordinary experiences on the water.

Role Responsibilities:

Reporting to the Global Performance Marketing Manager and working closely with the Marketing Manager for respective markets, the Digital Marketing Executive will drive acquisition, engagement, and conversion across our digital platforms. You'll manage social media and PPC campaigns, collaborate with cross-functional teams, and ensure our brand message is consistent and impactful across all customer touchpoints.

Primary Responsibilities:

• Drive traffic, lead generation, and optimize customer conversion.
• Manage social media accounts (Facebook, Instagram, YouTube, Twitter, LinkedIn) for organic and paid activities, including translations.
• Coordinate PPC accounts, optimizing reach and budget with market-specific adaptations.
• Collaborate on customer segmentation for effective targeting and retention.
• Monitor metrics, providing insights and recommendations.
• Implement branded communications (display ads, digital brochures, newsletters).
• Develop branded content with the Creative Services Team.
• Support agency relationships and marketing activities.

What We're Looking For:

• Experience in digital marketing with a focus on PPC and Google Ads
• Proficient in two or more relevant languages (preferred).
• Excellent written and verbal communication skills.
• Strong familiarity with social media business tools and B2C content creation.
• Proficiency with web analytics tools (e.g., Google Analytics).
• Experience with email and CRM software (e.g., HubSpot, Salesforce).
• Knowledge of SEO/SEM standard methodologies.
• Basic skills in HTML, CSS, and Adobe InDesign.
• In-depth understanding of digital marketing channels.
• Passion for customer engagement and brand communication