Digital Marketing, Advertising and Retargeting Specialist at Orion Hotels & Resorts

Responsibilities:

• Manage all paid media channels including Google Ads, Meta Ads, LinkedIn Ads, Tik Tok Ads, etc.
• Develop and oversee SEO/SEM strategies for all websites
• Monitor and optimize website traffic and conversions to drive business goals
• Analyze performance data and provide monthly reports on digital marketing campaigns
• Execute automated and other retargeting strategies to drive conversions and increase ROI
• Manage OTA and other online listings to ensure accurate and consistent information

Qualifications:

• Bachelor's degree in Marketing, Advertising, Communications, or related field
• Proven experience in managing paid media campaigns across various platforms
• Strong understanding of SEO/SEM best practices and strategies
• Proficiency in Google Analytics, Google Ads, Meta Business Manager, and other digital marketing tools
• Experience in implementing retargeting strategies and analyzing performance data
• Excellent communication and analytical skills
• Ability to work independently and as part of a team
• Certification in Google Ads or other digital marketing platforms is a plus