Digital Marketing Analyst at Clickatell

Description

We Are Setting The Pace

Clickatell is a world-class Chat Commerce company, ambitious to stay ahead of its competitors. We build our own culture in which we dream big and stay busy doing the right things. We need people who can understand the bigger picture and who connect the dots to achieve success. In our agile and demanding environment, you will have to ask the right questions and take the smart risk.

We call ourselves Champions. Why Champions? Because it’s not only about what they have done, but also for what they are going to do. The way they are going to drive our organization forward and deliver solutions to our customers. Watch this space as we blaze a new path while expanding across the globe.

Purpose

Are you a creative Digital Marketing Analyst? Do you want to help grow the chat commerce revolution. The Marketing Automation Analyst is a technology savvy, self-starter who feels comfortable working at the intersection of sales, marketing and customer service to support lead management and revenue growth. The candidate will develop and communicate best CRM practices, setup and execute automation campaigns to ensure customer database is leveraged for optimal results

We Do The Right Things- Responsibilities of the Role

• Maintain Marketing Automation integration with CRM and assist in the integration of additional platforms into the marketing automation software.

• Understand and evaluate campaign metrics and distribute campaign performance to the marketing team.

• Work with management to define KPIs, create reporting, and analyze campaign performance. Create recommendations to improve campaigns continuously.

• Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards.

• Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth.

• Support essential marketing operations initiatives in HubSpot and Salesforce such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing.

• Assist with design, testing and execution of omni-channel marketing campaigns using email, SMS, social, mobile app, paid media, and more.

• Conceptualize, plan, execute, and optimize audience targeting, segmentation, journey mapping, and creative/media to maximize demand generation.

• Customize communication at scale for target segments and user behaviors through dynamic content and personalized elements.

• Drive enhancements in marketing effectiveness, resource efficiency and reporting capabilities, via integrated data flows, templates, and automated processes.

• Measure, analyze, synthesize, and present key findings to inform short and long-term business efforts.

• Use advanced analytics & automated reporting methodologies to develop insights and recommendations and to establish best practices.

• Build dashboards in CRM/ Marketing and our dashboarding tool PowerBI

Requirements

We Are On A Learning Journey- Requirements of the Role

• Bachelor’s degree in MIS, Computer Science, Information Technology or related field with experience working in a technical environment.

• Work Experience

  • Experience using CRM systems to develop audience segmentations and journey maps.

  • Experience of have a background in Marketing or Sales

  • Experience with Google Analytics, Adwords, Social Media, back end integrations and creating relationships between different third party data.

  • SQL experience ( 3- 5 years)

  • Experience in using a visualisation tool ( Powerbi, Qlickview,Tableu,Looker)

  • Experience with Python ( benificial )

  • Experience with cloud environments ( AWS,Azure)

• Knowledge and Abilities

  • Ability to leverage a technical mindset with a creative and analytical approach to problem solving.

  • Ability to manage priorities and coordinate tasks to solve day-to-day challenges in a dynamic environment.

  • Excellent written and verbal communication, organizational and project management skills.

A Bit About You You are a pacesetter, who is strong in execution and comfortable in a fast-paced environment and working across multiple projects simultaneously. You set the priorities to deliver practical solutions for opportunities and change. You achieve results though maximizing resources and leading the way to the best solutions. You build and invest in relationships and influentially engage across teams, and with specialists, to brainstorm and arrive at the right answers. You develop, finetune and manage processes and coach the team on procedures and adopting new techniques. You are incredibly independent and a self-starter with a microscopic attention to detail. You take initiative by being resourceful and proactive.

Benefits

Why You Should Join- Perks of the Role

• Healthcare, Retirement Fund and Risk benefit company contributions

• Quarterly performance incentives

• Reimbursable Communication allowances for internet and mobile phone bills

• Half-day off on your birthday

• 5 personal days leave a year, over and above your annual leave

• Remote Working (our offices are currently open for essential use only due to COVID-19)

• Home office set-up with laptop, monitor, chair and UPS

Stronger Together

Clickatell is unequivocally committed to Diversity, Inclusion and Belonging. We believe that we are stronger together and that sameness limits our thinking and our opportunities. You are welcome at Clickatell for who you are, no matter where you come from or what you choose to believe. Our platform is for everyone, and so is our workplace. But it isn’t just about a whole lot of different people working together all having their say – it is about us creating a place where we all feel that we belong. It’s in our differences that we will find the power to keep revolutionizing the way the world uses chat technology.