Digital Marketing Analyst at Crayon

Role Description

• Looking for a Digital Marketing Analyst to work within the Digital Marketing Team. The successful candidate will be responsible for working with a portfolio of clients to assist in: creating a deep understanding of the impact and incrementally of our digital marketing efforts on the growth of the business; defining and implementing measurement strategies that align with client marketing and business objectives; producing meaningful marketing KPI dashboards and delivering daily, weekly and monthly, cross-channel performance reports with actionable insight. The role will also involve conducting conversion optimisation consultancies, with the aim of improving efficiency in the digital marketing strategies and increasing ROI.

Salary

• R45 000 (Negotiable based on experience)

Responsibilities

• Measure and analyse marketing campaigns to understand how marketing channels can better drive, conversion, ROAS as well as customer lifetime value
• Utilise analyses to inform and influence the Digital Marketing Team’s performance
• Forecasting all Digital Marketing KPIs for budget and planning purposes
• Development of automated reporting and measurements for Digital Marketing channels, capturing the full spectrum of the customer journey from impression to engagement and conversion
• Developing and improving daily, weekly & monthly forecasting and reporting models
• Partner with the Digital Marketing Team to identify priority analyses to improve results of future marketing campaigns.
• Advise on how to leverage marketing channels to meet growth targets and Marketing performance objectives
• Utilise analytics expertise to perform in-depth database analysis to better understand customer behaviour through segmentation and predictive modelling in order to provide a more customercentric experience
• Support brand growth and new customer acquisition strategy by leveraging both external and internal information on the market and our customer base (potential and existing) to inform marketing decisions around media channels, offers, messaging, product selection etc.
• Analysis of external market research to obtain insights into key target markets – both potential and existing customer needs, perceptions, motivations, expectations, shopping behaviour, budgets and lifestyles
• Effective competitor analysis – including key product category analysis
• Application of strong commercial insight, understanding and acumen in order to interpret, simulate and model customer behaviour
• Contribute to the development of the marketing analytics capability with a focus on finding creative solutions to analysis, reporting and measurement, including tool customisation
• Provide in-depth analysis and insights to help Marketing Teams understand growth drivers, and collaborate to ensure ongoing data-driven optimisation of initiatives
• Turn business questions into functional analysis – understand the business as well as the data behind the analysis
• Provide ongoing optimisation, growth opportunities, lost-opportunity analysis that the marketing teams can act on to improve metrics and increase performance
• Work effectively cross departmentally 
• Continuously identify new ways of how customer information can enhance business decisions
• Marketing data owner (custodian of marketing information and external data required for analysis)
• Develop metrics and strategies to test and enhance performance
• Participating in special projects as needed to provide analytical and decision support on new initiatives
• Follow industry and emerging best practices in shaping the digital marketing analytics capability including a focus on data organisation, data quality, documentation, and ongoing process improvement
• Standardised processes, tools and templates to manage the business
• Supporting the business with insights based on available data on an ad hoc basis
• Knowledge sharing within the broader Marketing team

Requirements

• 3-5 years’ experience in a similar role
• Advanced user of Google Analytics and Data Studio, knowledge in Google Tag Manager and expertise in Google Search Console and Google Ads (certification advantageous)
• Advanced in Excel, Google Sheets, PowerPoint, SQL, Qlikview and database extraction
• Financial Services or Retail experience beneficial
• Bachelor's degree in Business, Economics, Statistics, Marketing, Computer Science or similar
• Self-guided learner, self-starter and curious and passionate about data. You immerse yourself in it and are excited to develop and enhance your marketing analytics skills
• Deep experience with data mining, data analytics, predictive modelling, and advanced modelling techniques
• Familiarity with the broader digital marketing context including attribution modelling
• Strong problem solving, prioritisation skills
• Ability to work at appropriate levels of detail across operational, tactical and strategic issues
• Ability to identify and diagnose data inconsistencies and errors
• Understanding of digital marketing landscape and experience with advertising technology and related measurement (e.g. cookies, device ids, API cost measurement, etc.)
• Attention to detail in a high-pressure environment
• Storytelling skills - ability to weave a coherent, compelling narrative around the available data
• An interest in exploiting technology to automate and scale key processes
• Solutions-oriented, can-do attitude and high energy
• Highly organized and efficient, with an ability to work towards and meet tight deadlines
• Ability to work independently, productively, proactively and follow through on all responsibilities to bring projects to a successful conclusion
• Ability to prioritise responsibilities and multiple projects that will impact the business at various levels
• A bias towards action
• Passion for the brands and its customers
• Respectful but forthright
• An expert at doing, who can not only design but also execute
• Analytical, able to use data to make decisions
• Competitive, self-directed and strive to be the BEST (GREAT requires a lot of work and does not only happen during business hours
• Entrepreneurial, thrives under change and accepts it is a constant and always looks for solutions to do something better and faster
• Curious and challenge the status quo
• Innovative and enjoys iteration
• Collaborative
• Will be at the cutting edge of developing new concepts
• Thinks like an owner of the business
• Smart, has integrity and is hard working