Digital Marketing Analyst (SB 08) at Werkie

Key Responsibilities:

Digital Performance & Optimisation:

• Analyse and optimise paid digital campaigns across platforms including Google Ads, Meta, YouTube, LinkedIn, and TikTok.
• Identify performance trends, risks, and opportunities across leads, feet, deals, and cost per approval.
• Support campaign testing, experimentation, and optimisation frameworks.
• Provide actionable recommendations to improve performance and budget efficiency.

Analytics & Reporting:

• Build, maintain, and enhance Power BI dashboards and reporting models.
• Work with large datasets from advertising platforms, CRM systems (e.g. Bitrix), portals, and internal systems.
• Automate reporting processes to reduce manual effort and improve turnaround time.
• Translate complex data into clear insights and executive-ready narratives.

Systems & Process Improvement:

• Assist with improving data quality, tracking accuracy, and reporting consistency.
• Support integration testing between platforms including advertising, CRM, portals, and analytics tools.
• Identify opportunities to streamline workflows and reduce single points of failure.
• Contribute to documentation and playbooks for reporting and optimisation processes.

Strategic & Collaborative Support:

• Work as part of a team of digital marketing consultants to support cross-channel alignment.
• Provide independent analysis and outside-in recommendations informed by industry best practices.
• Support AI-driven initiatives related to reporting, optimisation, and automation.
• Participate in digital status meetings and contribute to planning and prioritisation.

Job Requirements:

Experience:

• 3–5 years’ experience in digital marketing analytics, performance marketing, or data analysis.
• Proven ability to work independently in a fast-paced, performance-driven environment.
• Hands-on experience with paid media platforms, with Google Ads and Meta Ads being essential.

Technical Skills:

• Solid understanding of relational datasets.
• Experience with analytics and tracking tools.
• Strong Excel and data manipulation skills.
• Experience with Power BI advantageous, including data modelling, DAX, and Power Query.

Analytical & Communication Skills:

• Strong analytical thinking and problem-solving abilities.
• Ability to convert data into clear, actionable insights.
• Confident communication skills with both technical and non-technical stakeholders.
• High attention to detail with a strong focus on accuracy and quality.

Additional Skills (Advantageous):

• Experience working with CRM systems.
• Exposure to AI, automation, or machine-learning use cases in marketing or analytics.
• Experience in property portals, classifieds, or lead-driven environments.
• Familiarity with cloud data platforms.
• Experience supporting or mentoring junior team members.
• Understanding of attribution models and full-funnel performance measurement.
• National Senior Certificate (Grade 12).

Key Characteristics:

• Strong analytical and critical thinking skills.
• Detail-oriented with a structured and methodical approach to work.
• Ability to manage multiple priorities and meet deadlines.
• Proactive, solutions-driven mindset.
• Comfortable working independently while contributing to a collaborative team environment.