Digital Marketing and eCommerce specialist at Homemark (PTY) Ltd

Key Result Areas: (Major Accountabilities)

• Orchestrate all aspects of a strategic e-commerce plan. 
• Combined expertise in sales, marketing, technology and management to deliver a superior brand and shopping experience for all customers.
• Design and implement company digital strategies within budget requirements
•  To plan, develop, deploy, and maintain website content, digital content, mobile applications, and social media content
• Ensure smooth operation for all digital tools and applications
• Provide thought leadership, innovation and process optimization initiatives such as implementing e-commerce software and other industry best practices.
• Oversee the e-commerce website of a brand. Manage the overall user experience, including site navigation, content development, checkout funnel and promotional campaigns.
• Be a key component in developing the effective planning and execution of an e-commerce strategy, working cross-functionally with teams to ensure QA and timely publishing of all web content.
• Provides management information system user support on a continuing basis either by phone or site
• Troubleshoots end-user problems, and analyses, designs and develops software modifications to meet users' needs.
• Participate in building and directing a team of e-commerce professionals that can effectively help develop and execute creative e-commerce solutions.
• Direct integrated campaigns that will deliver an increase in conversion rates, overall order size and managing margin performance across a variety of product lines.
• Own and manage Internet marketing solutions, social media integration, SEO and other monitoring methodologies and analytics.
• Identify new areas of e-commerce opportunity beyond the current brand offering.
• Manage all strategic partnerships with partners and do SLA’s
• Oversee full Operations and movement of stock from beginning to end. Implement new process and systems to ensure a customer service-centric brand promise delivery on all ends
• People Management and Leadership across all parts of the business driving excellence

Key Performance Indicators

• Effective integration of Digital/IT systems
• Streamline operation
• Website traffic
• Customer satisfaction
• Knowledge, Skills, Experience

Knowledge:

• Professional in the digital retailing market, B2B and B2C experience a plus.
• Extensive knowledge of e-commerce technologies and tactics
• A self-described data wizard able to interpret data and draw conclusions to implement new e-commerce strategies.
• Proven leader with experience in both managing teams and execution of large eCommerce projects.
• Demonstrated strong business judgment and decision-making skills; ability to identify, prioritize, and articulate highest impact initiatives.
• Proven success developing, executing, and maintaining sophisticated digital commerce brand strategies
• Strategic development of successful digital marketing campaigns across multiple platforms, search engine optimisation skills (SEO), and content writing

Skills:

• Proven work experience as a Digital e-commerce director
• Solid experience with online marketing tools and web-based technologies
• Understanding of how digital channels work
• Hands-on experience with SEO/SEM and CRM software
• Familiarity with Google Analytics
• Excellent interpersonal and team management skills
• Strong analytical skills
• Strong Operational and People skill
• Google Ads Campaign management
• Social media management (all platforms)
• Online media buying
• Email marketing
• Lead generation
• SEO
• Online Reputation management
• Manage, monitor, optimize, analyze, and report on campaigns, particularly weekly, quarterly and end of campaign reports

Educational Background:

• The ideal candidate has a degree in Marketing, Digital technologies or relevant related domain; a business degree, e.g. BA, Bcomm or BSC equivalent would be a strong asset. 

Professional Experience:

A minimum of 5-15 years’ experience in the relevant field.

Competencies: 

• Team managegement
• Effective Communication
• Drives Collaboration
• Strategy Setting
• Innovative
• Passion for Customer Service and stakeholder success
• Agility and Adaptability
• Trust & Integrity
• Strategic Thinking
• Networking