Digital Marketing Assistant at KPMG South Africa

Overall Purpose of The Role

• Support the digital marketing team in executing and optimizing various digital, brand, communications, and marketing campaigns and initiatives. Drive online engagement, increase brand visibility, and help achieve marketing objectives.

Position Specifications
Educational (minimum level necessary to perform the job)

Professional/Tertiary

• Bachelor's degree in marketing, communications, or a related field

Other requirements

• Strong knowledge of digital marketing concepts, including social media management, SEO, content marketing, and analytics.
• Strong knowledge of digital marketing tools and social media and web platforms.

Experience (minimum necessary before being considered for the job)

• Previous experience in digital marketing or a related role is preferred.

Core Competencies required for all roles

• Detail oriented
• Analytical skills
• Creative thinking
• Strong understanding of the various digital platforms
• High level of initiation
• Strong planning and collaboration skills to support the Southern Africa region
• Excellent written and oral communication skills
• Self-motivated - with a passion for staying up to date with the latest digital marketing trends and technologies
• Proactive in planning

List of Key Performance Areas & Key Performance Indicators

Areas of focus and List the tasks underpinning the responsibility (Focus on the complexity of the role whilst providing the detail):

Website

• Assist in developing and implementing digital marketing strategies across various platforms, including social media, email marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, and content marketing.
• Support the digital marketing Specialist to maintain and update the firm’s website and ensure it is optimized for search engines and user experience.
• Manage the website DAM (Digital Asset Manager), website for faults, errors (301,404), broken links, and expired content.
• Manage all digital incoming jobs/briefs from the regions.
• Manage the mailboxes and filter out the proposals/queries to the relevant BU’s

Social Media

• Create and schedule social media posts, ensuring consistency in branding, messaging, and tone across different channels.
• Play a support role for all social media pages and web champions.
• Support the creation and optimization of digital content, including writing and editing copy for social media posts.
• Support graduate recruitment with on-campus activations such as career days, and campus takeovers.
• Consistent community management across the platforms. Address any negative feedback or reviews in a timely manner, while promoting positive client experiences and maintaining a positive brand image.

Research & Admin

• Collaborate with graphic designers and other team members to develop engaging visual assets, such as images, infographics, videos, and banners, for use in digital marketing campaigns
• Provide administrative support to the Communications team, including organizing meetings, managing schedules, and maintaining the databases, files, and material.
• Conduct market research and competitor analysis to identify trends, target audience preferences, and opportunities for campaign optimization.
• Stay updated on the latest trends, best practices, and industry standards in digital marketing, and make recommendations for improving campaign effectiveness.