Digital Marketing Data Analyst (Fixed Term Contract) at Sanlam Group

What will you do?

We are looking for a Marketing Data Analyst to support our Marketing team, with a strong focus on Digital. The responsibilities for this role will include tracking online marketing trends, collecting and analyzing data (online and offline), developing campaign strategies, optimizing and reporting online campaign performance, and communicating with internal stakeholders. 

To be successful as a Marketing Data Analyst, you should have strong technical skills, thorough digital marketing acumen, and be able to present actionable insights to inform marketing strategies. A top-notch Marketing Data Analyst should also have excellent analytical skills, be detail oriented, and work well within a team. 

Key responsibilities

• Collecting and analyzing customer, marketing, and web behavioural data. 
• Testing campaigns, analyzing key metrics, and identifying opportunities to increase campaign performance. 
• Developing and presenting learnings from your analyses, including actionable insights and recommendations. 
• Developing digital campaign and web measurement strategies. 
• Creating dashboards, data visualizations, and campaign and website performance reports. 
• Presenting actionable data-driven insights to internal business stakeholders. 
• Monitoring and analyzing digital media and marketing trends.
• Communicating and presenting to colleagues, senior managers, and clients. 

What will make you successful in this role?

Minimum requirements

• Bachelor's degree in Marketing or related field. 
• 3 - 5 years' experience with analytical and reporting tools, including Power BI, Google Analytics, and Data Studio.
• Deep knowledge of digital marketing across social, display, and programmatic platforms. 
• Strong ability to interrogate CRM data sheets and format accordingly for necessary platforms. 
• Strong analytical and strategic thinking skills.
• Strong experience in data hygiene processes, and data analysis.
• Proven ability to make data-driven decisions.
• Excellent interpersonal and collaboration skills.
• Strong communication and presentation skills.
• Agency experience would be advantageous.
• Financial Services experience is essential.
• Data experience in Financial Services Distribution would be advantageous. 

Qualification and Experience

• Degree or Diploma with 5 to 8 years related experience.

Knowledge and Skills

• Business and Data Analysis
• Project Management
• Business processes and management of budget
• Project and resource management
• Business Processes and business requirements definition