Digital Marketing Manager (Gauteng) at Timberland

As the Digital Marketing Manager you will be responsible for the development of digital marketing strategies, managing digital marketing campaigns, managing budgets, analysing results contributing to business initiatives and collaborating with others to create and maintain exceptional standards

• Creating & maintaining social media advertisement campaigning towards company objectives.
• Web SEO/SEM monitoring and adjustments for ease of access and competitive searching.
• Measurements & reports for ROIs & KPIs.
• Formulating high-quality novel written and visual content for each social media campaign to include all media (photography & cinematography).
• Designing, building & maintaining our brands presence online.
• Building brand awareness by collaborating with relevant influencers.
• Evaluate emerging technologies.
• Managing our online communities to ensure respectful and appropriate engagement.
• Responding to comments on each of our accounts (website, social media etc.)
• Identifying marketing trends to ensure the company is effectively advertising and on the appropriate platforms.
• Brainstorming with the marketing team to plan operations geared towards consumer demand (Black Friday).
• Overseeing customer service provided via social media.

Requirements

Qualifications and Preferable Experience Required:

• Appropriate tertiary qualification (B degree or equivalent in Marketing / Communications / Visual Communications or similar)
• Proficiency in MS Office suite
• Experience in Social Media Management and strategies (Instagram and Facebook Ad Manager is a MUST)
• Experience working as a Digital Marketer / Online Marketer within a retail brand or similar environment
• Must have excellent writing skills
• Content marketing experience
• Adwords competency and understanding implementation
• Mailchimp experience and how to set up lists, create campaigns and schedule campaigns