Digital Marketing Manager - Internal Client Services - Clients & Industries at Deloitte

Job Description
Main Purpose of Job

To develop and implement the digital marketing strategy for the firm and centrally manages all digital marketing campaigns.

Key Performance Area

Strategic Impact

• Interrogates, clearly understands and communicates to team the agreed strategic objectives of the firm.
• Manages the implementation of the strategic imperatives in line with:

1. Implementation of change initiatives within designated area/s
2. Management of the implementation of plan on a day-to-day basis with team
3. Clear and regular communication with superior and team on implementation status

• Supports own Service Area leadership in carrying out EXCO mandate
• Builds professional relationships within service area to understand business needs in area/s of responsibility
• Generates and implements innovative ideas and solutions within area of responsibility in collaboration with team members to enhance / renew service offerings
• Develop a robust and well considered strategic digital marketing strategy, aligned with the relevant business strategy and objectives.
• Performs competitor research and analysis and provides regular updates to marketing team & internal stakeholders. Understand  the market environment and what our competitors are doing.
• Displays subject matter expertise and strategic insight in order to advise the business on best practice and strategies on how to meet objectives.
• Proactively provides innovative ideas and opportunities to the marketing teams to ensure that the firm is at the forefront of digital marketing.

Budgets and Forecast

• Provides input into annual budget and forecasts to superior for drafting of budget for Service Area
• Monitor spend and track actuals against budget
• Manages and communicates discrepancies to line manager timeously. 

Implementation of Strategy

• Manages and monitors implementation of the digital marketing strategy
• Performance Reporting: track and measure performance of all campaigns including channel effectiveness using adobe analytics, sprinkler and campaign reports from media agencies
• Using an online briefing form to manage the entire campaign briefing process between client and media agencies that will result in an approved media plan.
• Project manage the implementation of all paid media campaigns.
• Responsible to schedule all relevant content for the firm across all social media platform and develop weekly content plan with associated implementation calendar
• Check content upon submission to ensure that all campaigns published on social media aligns to the agreed firm’s strategic themes
• Check content upon submission to ensure adherence to firm’s marketing protocols and digital marketing guidelines.
• Support the brand communications (Executive office) team by posting global signature campaigns and advising on content of Africa signature campaigns.
• Social listening on key brand themes using the sprinkler platform and communicating opportunities for Deloitte to participate in trending online conversations.
• Track social influencers on brand themes using Sprinklr and reporting on opportunities for Deloitte to connect with them.
• Reputation management by raising any potential reputational issues for Deloitte Africa on social media to the brand communications team.

Brand Centricity

• Consistently complies with Deloitte brand and corporate identity guidelines and produces work of appropriate quality and compliance
• Responsible to check all content for brand compliance before scheduling any campaign

Qualifications
Minimum Qualifications

• Honours Degree
• Desired - Postgraduate qualification (relevant to Service Area / Business Management, etc.)

Minimum Experience

• 5+ years’ working experience within the relevant function
• 2 years at management level within the function

Additional Information
Leadership Capabilities: ICS Manager

• Living our Purpose: Acts as a role model, embracing and living our purpose and values, and recognizing others for the impact they make
• Influence: Influences clients, teams, and individuals positively, leading by example and establishing confident relationships with increasingly senior people
• Performance drive: Delivers exceptional client service; maximizes results and drives high performance from people while fostering collaboration across businesses and borders
• Strategic direction: Understands key objectives for clients and Deloitte, aligns people to objectives and sets priorities and direction
• Talent development: Develops high-performing people and teams through challenging and meaningful opportunities
• Living our Purpose: Acts as a role model, embracing and living our purpose and values, and recognizing others for the impact they make
• Influence: Influences clients, teams, and individuals positively, leading by example and establishing confident relationships with increasingly senior people

Professional Capabilities

• Knows the business and industry: Knows how member firm business works and keeps up-to-date on industry activities, marketplace trends and leading practices
• Manages to results: Takes responsibility for assigned areas and contributes to the successful realization of common goals
• Manages and executes projects: Prepares and manages work plans to ensure efficient and timely completion of work
• Solves problems: Identifies and solves problems objectively using analysis, experience and judgment
• Manages quality and risk: Understands and applies quality assurance and risk management procedures in all areas of work performed
• Manages change and ambiguity: Is adaptive and flexible in the face of change and ambiguity