Digital Marketing Manager at Sirdar Group

Sirdar Group is Africa’s leader in boardroom performance and we are actively seeking a Digital Marketer to join the Marketing team. A professional services background and marketing experience within the context of Africa is advantageous. Please ensure that you read the advert carefully and only apply should you meet all the criteria. From a travel perspective our office locations are in Woodmead (Sandton).

Salary: R20 000 - R25 000

Responsibilities:

•        Plan and execute all digital marketing, including marketing database, email, social media and display advertising                         campaigns
•        Design and maintain our social media presence
•        Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
•        Identify trends and insights, and optimize spend and performance based on the insights
•        Brainstorm new and creative growth strategies
•        Plan, execute, and measure experiments and conversion tests
•        Collaborate with internal teams to create landing pages and optimize user experience
•        Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch           points
•        Instrument conversion points and optimize user funnels
•        Collaborate with agencies and other partners
•        Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
•        Responsible for all sales collateral and material is up to date, up to company standards (online, print, electronic)
•        Responsible for driving and implementing lead generation campaigns for each business unit
•        Research potential sponsorship of events and awards for Sirdar to take part in.

Requirements:

•  Marketing qualification 
•  Proven working experience in digital marketing
• Demonstrable experience leading and managing marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and sales funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics)
• Experience in setting up and optimizing Google Adwords campaigns
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement

Specific measure of success

• Increase brand awareness online and sell/promote events online
• Manage and improve the online digital presence
• Increase lead generation on a monthly basis
• Monthly delivery on analytical reports for website and social media