Digital Marketing Manager at Solid Systems

Role Overview: 

As our Digital Marketing Manager, you'll be at the heart of our marketing efforts, driving growth and engagement through strategic and creative digital campaigns. You'll have the opportunity to work across a variety of platforms, developing content that resonates with our culture and audiences, utilising the latest digital tools to enhance our marketing efforts. This role is perfect for someone who is analytically minded, creative, and driven to achieve outstanding results. 

Key Duties and Responsibilities: 

Digital Marketing 

• You'll plan, execute, and evaluate digital campaigns with a keen eye on ROI. Your role involves conducting ongoing market analysis to inform our strategy, fostering client engagement, managing the marketing budget efficiently, and integrating innovative digital tools to gather customer feedback and refine our strategies. 

Content & Lead Generation 

• You're responsible for developing a content strategy that engages our target audiences and improves our SEO footprint. Whether it's crafting compelling blog posts, newsletters, or nurturing campaigns, you'll ensure brand consistency and develop online lead generation strategies that drive our business forward. 

Website Management 

• You'll keep our SA and UK websites fresh and functional, creating and updating service pages, blogs, and resolving any technical issues to ensure the security of our WordPress and plugins. 

SEO & Website Optimization 

• From conducting keyword research to optimizing on-page elements and improving our websites' speed, your work will enhance user experience and focus on lead generation metrics. You'll also execute local SEO strategies and monitor the overall performance of our SEO efforts. 

Social Media Management 

• You'll curate engaging content across our social platforms, monitor key metrics, and adjust our strategies based on performance insights. 

Co-marketing & Partnerships 

• Developing and executing co-marketing strategies with partners will be key. You'll monitor the effectiveness of these initiatives, pursue innovative marketing opportunities, and act as the primary point of contact for vendors and partners. 

Requirements

What We're Looking For: 

• Proven experience in digital marketing, with a track record of successful campaigns and content strategies. 
• Strong analytical skills, with the ability to track ROI and adjust strategies accordingly. 
• Creative thinking, with a flair for creating engaging content across various digital platforms. 
• Excellent communication skills, capable of maintaining strong relationships with partners, vendors, and our internal team. 
• A proactive approach to finding and leveraging new marketing opportunities. 

Role Requirements:  

• Business or Marketing Degree or related qualification. 
• Microsoft, IT, Cloud Sales/Marketing Courses. 
• At least 4 years’ experience in a similar role. 
• Experience within the Managed Services IT Environment will be an advantage.  
• Driver’s License.