Digital Marketing & Sales Manager at Black Pen Recruitment

Requirements:  

You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.

• Degree in Marketing Management or related field 
• Previous experience in legal and/or recruitment marketing advantageous 
• Fluency in German (preferred)
• At least 3 years' work experience in Digital Marketing & Sales
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Experience in Paid Media (e.g. Google Ads, Instagram Ads and LinkedIn campaign Manager)
• Experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimising landing pages and user funnels
• Solid knowledge of website analytics tools (e.g. Google Analytics, Omniture, WebTrends)
• Working knowledge of ad serving tools 
• Knowledge of Marketing trends combined with outstanding creativity 
• Ability to create Marketing concepts and implement strategies 

Key Responsibilities:

• Plan and execute all digital marketing campaigns, including web, SEO/SEM, marketing databases, email, social media and display advertising 
• Accomplishes marketing and sales objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs, developing field sales action plans
• Identifies marketing opportunities and trends by identifying consumer requirements, defining market of Black Pen 
• Responsible for executing Paid Media strategy including Google Ads, Instagram Ads as well as LinkedIn campaign Manager
• Improves service marketability and profitability by researching, identifying, and capitalizing on market opportunities
• Maintaining our social media presence across all digital channels
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels

Do we spark your interest? If you would love to apply for this job, please forward the below documents.

• Your most recent CV
• A motivational letter explaining why you are perfect for this position and

what skills and knowledge you have to offer

• Your salary expectation