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  • Posted: Jun 2, 2020
    Deadline: Not specified
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    Black Pen Recruitment is South Africa’s leading recruitment consultancy specialised in BPO services, foreign language recruitment and immigration services. With our outstanding experience in the BPO industry and our own in-house immigration division, we will find the right candidates for foreign language specialist positions as well as immigration solu...
    Read more about this company

     

    Digital Marketing & Sales Manager

    Requirements:  

    You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.

    • Degree in Marketing Management or related field 
    • Previous experience in legal and/or recruitment marketing advantageous 
    • Fluency in German (preferred)
    • At least 3 years' work experience in Digital Marketing & Sales
    • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
    • Experience in Paid Media (e.g. Google Ads, Instagram Ads and LinkedIn campaign Manager)
    • Experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
    • Experience in optimising landing pages and user funnels
    • Solid knowledge of website analytics tools (e.g. Google Analytics, Omniture, WebTrends)
    • Working knowledge of ad serving tools 
    • Knowledge of Marketing trends combined with outstanding creativity 
    • Ability to create Marketing concepts and implement strategies 

    Key Responsibilities:

    • Plan and execute all digital marketing campaigns, including web, SEO/SEM, marketing databases, email, social media and display advertising 
    • Accomplishes marketing and sales objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs, developing field sales action plans
    • Identifies marketing opportunities and trends by identifying consumer requirements, defining market of Black Pen 
    • Responsible for executing Paid Media strategy including Google Ads, Instagram Ads as well as LinkedIn campaign Manager
    • Improves service marketability and profitability by researching, identifying, and capitalizing on market opportunities
    • Maintaining our social media presence across all digital channels
    • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
    • Collaborate with internal teams to create landing pages and optimize user experience
    • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
    • Instrument conversion points and optimize user funnels

    Do we spark your interest? If you would love to apply for this job, please forward the below documents.

    • Your most recent CV
    • A motivational letter explaining why you are perfect for this position and

    what skills and knowledge you have to offer

    • Your salary expectation

    Method of Application

    Interested and qualified? Go to Black Pen Recruitment on blackpenrecruitment.zohorecruit.com to apply

    Build your CV for free. Download in different templates.

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