Digital Marketing Specialist at Allan Gray Proprietary Limited

Job Description

• Adding, editing and reviewing content (web pages, PDFs, CSV files) on the public facing websites (South Africa, Botswana and Namibia) via the content management system, intranet and Sharepoint.
• Ensuring this content and the broader website is optimized for search engines.
• Managing social media accounts, posting, monitoring and responding.
• Analytics reporting across various digital activities.

Responsibilities
Web content

• Collaboration with internal stakeholders regarding website content updates.
• Create new pages on the public websites containing content generated by the communications team and other internal stakeholders.
• Editing existing pages on the public websites.
• Uploading and reviewing of monthly fact sheets to websites.
• Uploading and reviewing of monthly fund performance data to the websites.

Search engine optimization (SEO)

• Ongoing review of the public facing website for SEO enhancements.
• Management and implementation of SEO activities.

Social media

• Collaboration with internal stakeholders regarding social media content creation.
• Schedule social media posts based on social media calendar.
• Monitor social media channels for direct messages, comments and mentions.
• Raise social media queries/complaints to the correct channels following the approved process, logging all complaints.
• Proactive monitoring competitor and non-competitor accounts, informing marketing of emerging trends.

Analytics

• Monthly analytics reporting across website, social media and digital advertising.
• Digital advertising campaign reporting.
• Ad-hoc reporting. 

Qualifications and Experience

• Tertiary qualification e.g. BA (Marketing), B.Com (Marketing, Economics, Finance), B.Bus.Sc (Marketing, Economics, Finance).
• Proven track record of strong performance.
• A demonstrated interest and / or passion in website UX and design,
• Experience editing website content, SEO optimization and analytics reporting.
• A technical understanding of content management systems e.g.  Intranets, Sharepoint, Optimisely or other CMS’s.
• Google Analytics 4 (GA4) and Google Tag Manager (GTM) or similar platforms.
• Management of social media accounts covering LinkedIn as a minimum requirement, with other platform experience beneficial.
• Experience using online reputation management platforms such as Sprout Social, Hootsuite, Meltwater etc.

Skills and Competencies

• Excellent attention to detail
• Tech savvy
• Good interpersonal skills 
• Good organisational and time management skills
• Ability to operate independently as well as within a team
• Proactive approach 
• Interest in websites, systems and digital marketing
• Interest in social media