Digital Marketing Specialist (B2B) at hearX Group

Job Purpose:

• The Digital Marketing Specialist will assist with leading and managing various aspects of digital marketing campaigns across different platforms and channels to help achieve the B2B division’s commercial objectives.
• The specialist will work closely with the B2B Marketing Lead, Designer and Sales team to ensure creative and strategic alignment, performance improvement and end-to-end implementation of digital marketing tactics. They will collaborate with external agencies for digital campaigns (if/when needed) and actively support with lead generation-specific digital marketing initiatives and Search Engine Optimization (SEO).
• The candidate will also handle all administrative tasks related to digital marketing, providing support and insights related to campaign performance, competitor analysis and market research to assist with strategic direction and any ad hoc business projects.

Minimum education (essential):

• BCom Marketing Management or related Commerce degree

Minimum education (desirable):

• Postgraduate Degree or Diploma in Marketing Management or Related.
• Courses/certification in digital marketing and SEO

Minimum applicable experience (years):

• 5 years

Required nature of experience:

• Business to Business marketing
• Digital campaign management
• Creating, monitoring and optimizing campaigns across various platforms such as Google Ads, LinkedIn, Facebook, YouTube, 3rd-party programmatic platforms, and automated email
• Reporting on platforms such as GA4, Looker Studio, Search Console, SEMRush and LinkedIn Business Manager
• Analyzing and reporting on campaign data
• Setting up and testing goals and conversion tracking
• On-page and off-page SEO 
• Website performance optimization, through  on-page optimization, keyword research, backlink building, optimizing page load time, ensuring page crawlability, and correctly setting up page redirects

Skills and Knowledge (essential):

• Google Ads, LinkedIn, Facebook, YouTube, 3rd-party programmatic platforms, and automated email
• GA4, LinkedIn Business Manager and Google Looker Studio
• Thorough understanding of conversion tracking tools (eg. Google Tag Manager, Firebase, LinkedIn Conversion Tag)
• Proficient in Google Suite (or Microsoft Suite)

Other:
Experience in international markets (advantageous)

Essential Competencies:

• Examining Information 
• Interpreting Data
• Articulating Information
• Inviting Feedback
• Meeting Timescales
• Managing Tasks
• Producing Outputs
• Taking Action

Important Competencies:

• Developing Expertise
• Providing Insights 
• Generating Ideas 
• Exploring Possibilities
• Developing Strategies
• Making Decisions
• Conveying Self-confidence
• Showing Composure 
• Thinking Positively
• Embracing Change 
• Team Working
• Valuing Individuals 
• Producing Output 
• Pursuing Goals

Direct Digital Campaign Management 40%

• Lead the management of digital marketing campaigns across platforms such as Google Ads, LinkedIn Business Manager, Facebook Ads Manager, 3rd-party programmatic platforms and automated email campaigns
• Manage agency relationships and performance
• Work with the Marketing Lead to manage the creative and copy briefing process for all digital campaigns to ensure timely updates to creatives, alignment with brand positioning and seamless approval and implementation of digital campaigns in support of the B2B division’s commercial objectives. This includes: Getting ad copy approved by Legal, the Marketing Lead and Exco, and getting campaigns approved by the Marketing Lead and Exco
• Conduct digital campaign audits and account analysis to gather insights and make recommendations for new campaign, audience or ad ideas that will improve campaign performance (particularly in the following areas: ensuring lead quality/relevance, and reducing cost-per-lead (CPL) and cost-per-acquisition (CPA))
• Implement ongoing campaign, creative and audience refinements and optimizations
• Assist with reporting and budgeting requirements for 3rd-party digital campaign service providers

Search Engine Optimization (SEO) 30%

• Work with the Marketing Lead to implement and drive the B2B SEO strategy, in the following areas:
  • On-page SEO: Optimize elements on the website (eg. content, HTML code, metadata) to improve our rankings and attract more relevant traffic to the website
  • Off-page SEO: Leverage and optimize elements outside of the website to improve our rankings (eg. backlink building, social media promotion, 3rd-party digital campaigns)
  • Technical SEO: Make our website more accessible and user-friendly for search engines and website visitors (eg. improved site load speed, implementing schema markup, ensuring robot.txt files are properly configured, etc.)
• Collaborate with the B2B Development team to ensure monthly improvement in Domain Authority Score on SEMRush, and website health scores on Search Console

 Data Tracking & Reporting 10%

• Build a digital marketing platform performance report and work with the BI team to automate and optimize the report monthly
• Assist with end-to-end analytics tracking, monitoring and improvement across platforms
• Collaborate with cross-functional teams to ensure accurate conversion tracking
• Track and optimize campaigns monthly to improve performance
• Compile Social Media reports on a monthly basis and provide inputs for improvement

Strategic Management Support 10%

• Work with the Marketing Lead to develop and implement digital marketing strategies that leverage insights from our campaigns, market and competitor analysis, to help achieve our commercial objectives
• Create a comprehensive competitor analysis on a quarterly basis, to ensure we remain relevant and capture competitor activity during key promotional periods
• Contribute to strategic business projects as required
• Consistently explore new possibilities to expand our digital reach and support with driving sales opportunities

Digital Marketing Administration 5%

• Assist with overall digital marketing administration
• Ensure all Marketing folders are kept up to date and that all files are saved in the relevant folders
• Assist with management of all digital campaigns and accounts

QMS 5%

• Ensure that QMS guidelines are adhered to
• Ensure that all supporting documents are kept to date
• Ensure that all processes are kept relevant